Position Overview

We are seeking a dynamic and organized Marketing & PR Coordinator to serve as a key liaison between our marketing, public relations, content creation, and influencer relations partners. This role requires a versatile professional who can seamlessly manage multiple projects—from content production and blogger outreach to influencer partnerships. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and has a keen eye for brand storytelling.

Key Responsibilities

Content & Blog Management

Design and execute blog content within Shopify, ensuring alignment with brand and campaign objectives
Maintain content calendar and coordinate with marketing team on editorial strategy
Update blog with fresh imagery, product features, and campaign storytelling

PR Platform & Media Relations

Manage PR platform & agency as primary point of contact
Pitch editors to secure press coverage and product features
Manage and fulfill sample requests from editors and media contacts
Regularly update platform with press releases, refreshed imagery, and product merchandising
Track press opportunities and features submitted or secured

Photoshoot Support & Planning

Assist with all photoshoots including editorial, line sheet, and e-commerce shoots
Coordinate samples with production team
Provide on-set support and manage logistics for sample delivery and pickup
Support content creation efforts with creative ideation and styling

Content Creation

Assist with in-office and in-store content creation
Support creative team with on-camera modeling when needed
Contribute to social photoshoots and real-time content capture
Create digital lookbooks to share with relevant PR and Influencer partners

Influencer Relations & Partnerships

Serve as primary point of contact for all influencer, stylist, and celebrity partnerships
Oversee outreach, relationship management, and coordination of partnership terms
Manage partnership deliverables and track influencer content submissions
Lead coordination efforts for celebrity dressing and editorial opportunities

Gifting, Loans, & Sample Coordination

Fulfill all influencer, press, and Walker Drawas gifting and loan requests
Coordinate with shipping and customer service teams on order fulfillment
Track all outgoing samples and manage returns/loans
Process organic requests, Presshook pulls, stylist requests, and Walker Drawas partnerships
Manage samples in preparation for photoshoots

Qualifications

1-2 years of experience in marketing, PR, content creation, or related field
Strong project management skills with ability to juggle multiple priorities
Excellent written and verbal communication skills
Experience with social media platforms and community management
Knowledge of Presshook or similar PR platforms preferred
Strong organizational skills and attention to detail
Ability to work collaboratively across multiple teams

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Marketing And Public Relations Coordinator