ACCOUNTABILITY:

Reports to the Director of Marketing

ABOUT NEW ENGLAND TECH:

New England Institute of Technology (NEIT) has been a leader in immersive, hands-on

education since 1940, preparing today’s students for a successful tomorrow. All programs at NEIT can be completed on an accelerated track, getting graduates into the workforce faster. We prioritize individualized, lab-based learning in ﬁelds such as Skilled Trades, Healthcare, Engineering, Cybersecurity, Digital Media, Video Game Design, and many more.

Over the past 80 years, NEIT has evolved alongside the world and the workplace. We are seeking a skilled Marketing Specialist to help us tell the next chapter of NEIT’s story and contribute to the overall success of our institution and its programs.

SCOPE OF RESPONSIBILITIES:

The Marketing Specialist will support the execution of projects and campaigns related to student recruitment and brand awareness by utilizing an integrated mix of marketing strategies. Channels include but are not limited to organic and paid social media, digital advertising, email marketing, SEO, streaming and broadcast media, direct mail, and both virtual and in-person events. These strategies aim to achieve enrollment goals and increase awareness of NEIT offerings.

ESSENTIAL JOB FUNCTIONS:

· Support the university marketing team in the overall implementation of effective enrollment marketing projects, campaigns, and systems

· Support the development and distribution of engaging content for use in digital/web, social media, and print platforms, ensuring consistency with university branding

· Collaborate with internal departments – including admissions, faculty, ﬁnancial aid, community relations, and other key stakeholders – to support marketing initiatives aligned with the enrollment marketing calendar

To apply: send cover letter and resume to Sarah Byrne at sbyrne@neit.edu.

New England Institute of Technology

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Marketing Specialist