A digital content producer (DCP) writes, updates, and shares stories ranging from local news flips to breaking and nationally trending stories for Ktalnews.com with the goal of growing website pageviews and users.
A DCP is a passionate writer and leader who takes initiative and thinks critically and independently. As the first person to get real-time news out to the DMA a DCP’s deadline is always now.
This is a position evaluated by pageviews, time on page, pages per session, and bounce metrics. Candidate must prioritize growing Ktalnews.com’s web/app traffic while balancing/maintaining journalistic integrity.
Be the first to report breaking news stories; monitor analytic tools, RSS feeds, social media, alerts, all regional media for interesting and/or trending stories
Write daily “flip” stories (avg. 10 stories+/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic
Constantly monitor competition to ensure no “flip” stories across the DMA are missed
Post, package, and promote stories from third-party feed partners (Nexstar, AP, NBC, etc.)
Proofread, package, and promote broadcast reporter stories
Work with producers and news field crew on adding video to web stories (when applicable)
Manage passive livestreams (when applicable)
Push engaging and breaking stories on mobile app (when applicable)
Generate meaningful audience engagement on social media without baiting (when applicable)
Develop new digital content ideas for Ktalnews.com
Performs other duties as assigned
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
Proficiency in AP Style writing and SEO best practices
Clever headline writer that gets readers to click
Works with urgency, minimum 60 words-per-minute typing speed
Ability to generate high engagement social media posts with link click-throughs
Familiar with Google Analytics, Chartbeat, Social Flow, and WordPress
Excels in fast-paced, sometimes high-pressure, work environment with accurate, visual, in-depth, digital coverage
Comfortable with cold calling to develop stories
Highly detail-oriented with excellent newsroom judgment
Ability to multi-task; flexible with schedule in times of breaking news, severe weather, etc.
High digital aptitude in respect to latest CMS and social media updates and trends
Takes initiative to seek out and understand new digital news applications and resources
Possesses journalistic integrity and understanding of viewer needs and expectations
Can communicate, coordinate, and collaborate with other members of the newsroom
Maintain positive work environment through active team participation and cooperation with co-workers in all departments
Responds positively to feedback
EDUCATION/EXPERIENCE: Two years of experience in digital or print newsroom. Achieved a Bachelor's Degree in Communication, Marketing, Journalism. Equivalent experience may substitute.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on rare occasions.
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