Sony Music is looking for a highly skilled and passionate Senior Director of Creative Services to join our dynamic team. This role is ideal for someone with a deep connection to music and culture, who has a proven track record in content creation, social media, brand strategy and audience growth. You will play a pivotal role in elevating Sony Music’s creative output and growth by overseeing the creative process from ideation to execution and driving engagement and growth across all SME’s touch points. This hands-on position will involve managing and collaborating with artists and internal teams, and shaping campaigns that elevate Sony Music’s value proposition.
This is an exciting opportunity for a creative leader to have a lasting impact on the digital presence of Sony Music and its artists.
Please note that this is a 12 month fixed term contract
.
What you’ll d
o:
Creative Leadership & Strate
- gy:Lead the development and execution of creative strategies for Sony Music’s roster, overseeing the creation of content across multiple media platforms, including video, photos, graphics, and short-form conte
- nt.Manage the creative process from concept to completion, ensuring all deliverables align with the artist's brand DNA, goals, and SME’s overall messagi
- ng.Manage media buying and planning, ensuring effective audience targeting and optimized campaign performance across digital platforms to drive engagement and achieve marketing goa
- ls.Collaborate with artists, managers, and internal departments (Marketing, A&R, Radio, Masterworks etc.) to create compelling, cohesive campaigns that resonate with fans, elevate artist presence and grow our audience base for all our bran
- ds.Oversee creative archives, ensuring that all assets (videos, photos, artwork, photos, event content, etc.) are organised and easily accessible for internal and external u
se.Content Creation & Brand Storytelli
- ng:Oversee the creation of high-quality content including short-form videos, social posts, artist features, graphics, and mo
- re.Work directly with artists to craft authentic and engaging stories that showcase their music and journ
- ey.Manage and oversee third-party and outsourced creative projects, ensuring consistent quality and alignment with brand messaging and artistic visi
on.Audience & advertising Strate
- gy:Oversee the planning and execution of media buying strategies across digital platforms to drive targeted engagement and maximise R
- OI.Work closely with data and analytics teams to understand audience insights and ensure precise targeting of campaigns that resonate with the right demographi
- cs.Manage and collaborate with third-party media partners and vendors, ensuring campaigns are delivered on time, within budget, and align with overall marketing objectiv
es.Social Media & Community Grow
- th:Manage Sony Music’s owned and operated channels and presence across key platforms by creating daily content and engaging with fa
- ns.Develop and implement strategies to grow and engage our online communities, driving increased interaction and brand loyal
- ty.Analyse social media performance and continuously optimize strategies to boost engagement, follower growth, and content impa
- ct.Stay on top of music and pop culture trends to ensure Sony Music’s creative output stays relevant and resonates with both emerging and established tale
nt.Collaboration & Cross-Department Coordinati
- on:Serve as the central point of contact for all creative assets, ensuring smooth communication and distribution between internal teams, external partners, and distribution platfor
- ms.Collaborate with all teams to align on campaign objectives, deliverables, and timelin
- es.Develop and maintain relationships with external creatives (photographers, videographers, designers) to execute high-quality projects and campaig
- ns.Support corporate events and initiatives by providing creative direction, ensuring that they are executed seamlessly across all med
ia.Budget & Resource Manageme
- nt:Oversee the creative department’s budget, ensuring that resources are allocated effectively, and projects are completed within budget and on ti
- me.Coordinate resource management across teams and external partners to ensure all projects meet deadlines and maintain high-quality standar
ds.Leadership & Team Developme
- nt:Lead, mentor, and motivate the creative, audience and buying team, ensuring that they are working collaboratively and effectively to achieve department goa
- ls.Guide the team through development, providing constructive feedback and supporting their professional grow
- th.Foster a culture of creativity and innovation, helping the team stay inspired and passionate about their wo
rk.
Who you
are:
Experi
- ence:At least 10 years’ experience managing creative campaigns from ideation to execution in the music or similar creative indust
- ries.A creative, problem solver who understands the needs of artists and delivers innovative solut
- ions.Strong understanding of digital platforms, analytics tools, and social media algori
- thms.Proven experience in audience development, social media management and digital marketing, preferably within the music indu
- stry.Proficiency in graphic design, video editing, and content creation t
- ools.Strong knowledge of and relationships with content production commu
- nity.Thorough understanding of how the various technologies that drive music consumption work and how to use them to create content and drive audience engage
- ment.Ability to plan and organize internal and external resources to deliver the agreed outcomes for a variety of projects whilst meeting budget and timeframe tar
- gets.Responds and adapts quickly to changes, maintaining a flexible attitude and constantly evolves thinking with new informa
- tion.Ability to build brands through generating creative ideas and executing them through a variety of m
edia.Capabili
- ties:Cultural awareness: Understands popular culture and the underlying cultural patterns and factors that influence behaviors in different markets. Able to craft tangible and holistic value propositions that maximises artists’ relevancy and marketabi
- lity.Creativity: A creative mind to invent innovative concepts and campaigns. Intellectually curious, embraces innovation from ideation, development to commercialisa
- tion.Commercial acumen: Consistently applies ingenuity, strategic thinking, and discipline to discover, prioritize, and realize revenue opportunities for Sony M
- usic.Leadership: Builds and leads high performing, resilient and diverse teams. Unites and mobilizes effective teams around a common purpose with space to grow through feedback and coach
- ing.Strategic decision making and action: Leads and makes timely decisions with the bigger picture and long-term vision in
- mindRelationship management: Builds trusting and long-lasting relationships with artists and their ecosystem, as well as with external and internal stakeholders; creating a network of connections and building credibility and rapport at all levels of the busi
ness.
What we giv
- e you:
You join a vibrant global community with the opportunity to channel your passion ev - ery dayA modern office environment designed for you, empowering you to bring yo
- ur bestInvestment in your professional growth and development enabling you to thrive in our vibrant co
- mmunityThe space to accelerate progress, positively disrupt and create what happe
- ns nextWe give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion init
- iativesWe provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winte
r break
