YouTube Content & Strategy Specialist
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: YouTube Content & Strategy Specialist
Reports To: VP, Marketing & Artist Strategy
Department: Marketing
Location: Miami, FL
A little bit about our team:
We are looking for a YouTube Content & Strategy Specialist to join our team and lead the development, execution, and optimization of YouTube content strategies for our artist roster. This role will be instrumental in driving audience engagement, fan growth, and revenue across artist channels, with a strong focus on the U.S. market while also supporting international growth. The ideal candidate is a creative thinker, a platform expert, and a strategic partner to both internal teams and artist management.
Your role:
You will work closely with A&R, marketing, content, and digital teams, as well as artist managers and creative partners, to design and implement long-term YouTube strategies tailored to each artist. You will help develop content calendars, identify content opportunities beyond official music videos, and manage collaborations with external content creators or agencies. You will also act as a thought leader, educating artist teams on YouTube best practices to maximize visibility and monetization.
Here you’ll get to:
Design and implement custom YouTube strategies for our roster's channels, aligned with artists' brand and audience goals.
Develop content plans including long-form content, episodic series, behind-the-scenes footage, interviews, live sessions, and more — we're looking to go beyond just official music videos.
Advise on content publishing schedules to optimize reach and engagement.
Act as the YouTube lead for the label, staying ahead of trends, algorithm changes, and best practices on the platform.
Collaborate with artists and managers to sensitize and empower teams on how to best use YouTube to grow audiences and revenue.
Help source and manage content production agencies, ensuring quality and brand alignment.
Provide creative input and ideation, identifying opportunities for content formats, storytelling, and audience engagement.
Oversee the optimization of artist channels, ensuring proper metadata, thumbnails, playlists, and overall branding.
Monitor performance analytics and translate insights into actionable improvements.
Serve as a bridge between artists' teams and YouTube, staying connected to any new tools, pilot programs, or revenue models.
Collaborate with internal departments to ensure YouTube is fully integrated into release campaigns and long-term artist development plans.
Identify and pursue monetization opportunities, such as Super Chats, Shorts Fund, channel memberships, and other revenue-generating features.
About you:
3–5+ years of experience in YouTube strategy, content marketing, or digital media, ideally in music or entertainment.
Deep understanding of YouTube’s ecosystem, formats, features, and audience behaviors.
Strong creative instincts and the ability to translate artist identity into compelling content ideas.
Project management skills and ability to work cross-functionally across teams.
YouTube Certified in one or more of the following areas:
A track record of managing or launching successful YouTube strategies and campaigns.
Ability to analyze YouTube Analytics and draw strategic conclusions.
Fluent in English and Spanish
Passion for music, storytelling, and digital innovation.
We’d love it if you also had:
Experience working directly with artists or talent management teams.
Knowledge of Latin music and its audiences.
Experience producing or commissioning video content.
About us:
Warner Music Latina is the Latin division of Warner Music Group, representing US Latin in our Miami office. Warner Music Latina seeks to provide best in class service to its artist roster and to push the Latin culture forward, while breaking international barriers with its expertise to develop artists locally and in the global market. Among the extensive star-studded and up-and-coming artists on the roster are Myke Towers, Yandel, Tokischa, Maria Becerra, Danny Ocean, Sofia Reyes, Zion & Lennox, Tiago PZK, Justin Quiles, Blessd, Ovy on the Drums, Elena Rose, Mau Y Ricky, among many others.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we areWarner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
#LI-Hybrid and #LI-Onsite
This position will require being in the office 4 days a week. We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.
