Join the dynamic leadership team at Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company that produces and distributes engaging local and national news, sports, and entertainment content across a diverse array of television and digital platforms, including more than 316,000 hours / year of original programming. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with more than 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All Americans,” popular entertainment multicast networks Antenna TV, and Rewind TV. The Company’s portfolio of digital assets, including its local TV station websites, The Hill, and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. We are at the forefront of integrating digital technologies with traditional broadcasting, offering an opportunity for the right executive to lead our national ad sales efforts companywide.
Position Summary:
The President of National Advertising Sales will be responsible for leading all aspects of Nexstar’s national advertising efforts, including: the sales team representing network assets across CW Entertainment / CW Sports / CW Digital, NewsNation, NewsNationNow, Multi-Cast networks (Antenna and Rewind), and Nexstar’s political sales. This role will collaborate closely with the Broadcast division on sales efforts by the local groupwide sales organization and the local National Spot Organization (NSO). Additionally, this position will oversee Nexstar’s research operations, and its national network monetization and traffic departments.
The successful candidate will possess extensive advertising sales, managerial and leadership skillsets in: Broadcast Network, Sports, News and Primetime programming, Local Broadcast, Multicast, Digital, CTV, Cable, and Political platforms, driving revenue growth, developing innovative multi-platform sales strategies, and leading high-performing sales organizations.
Key Responsibilities and Demonstrated Achievement:
- Oversee the annual budget, upfront, weekly projections, monthly financials, all staffing elements for Nexstar’s national sales division.
- Create an Upfront strategy to maximize revenue across the entire Nexstar portfolio and lead all Upfront negotiations across the holding companies.
- Develop and execute multiple sales strategies for national and political advertising sales across linear, digital and CTV platforms, achieving related set goals as approved by senior management.
- Hire, train, evaluate and retain high-performing department heads and associated account executives, and support staff, etc. to achieve set performance goals.
- Create innovative strategies that results in competitively unparalleled advertiser relationships with results in client satisfaction and new revenue generation.
- Lead discussions with measurement, technology, and platform partners to drive digital revenue across Nexstar’s digital assets.
- Build national client, media agency, and brand partner relationships that prove to be successful in cultivating new sponsorships, and/or long-term, exclusive partnerships.
- Drive the use of data and analytics to inform strategy, optimize pricing, and improve ROI for advertisers.
- Ensure alignment of national sales initiatives are in syne with overall corporate goals, financial targets, and divisional objectives.
- Assist in evaluating current and future programming content decisions across multiple platforms with the objective of creating compelling cross-platform advertising solutions.
- Identify and capitalize on market trends, emerging revenue streams, and monetization opportunities, including programmatic, addressable, and branded content.
- Maintain a strong presence in the national advertising and media community.
- Develop and advance alternative measurement and attribution strategies and partnerships.
Qualifications:
- 15+ years of sales and management experience across multiple media platforms, including broadcast network, digital, OTT/CTV, linear television, and integrated campaigns along with a deep understanding of national advertising dynamics in sports, primetime entertainment, and news programming.
- Proven success managing large sales operations and delivering sustained budget achievement through exemplary leadership skills in monitoring and building new organizational structures, strategic plans and launching exclusive advertiser opportunities.
- Experience in political linear and digital advertising revenue development and internal team establishment.
- High level understanding of digital technology and new platform strategies with examples of successful deployment.
- Exceptional leadership, communication, and negotiation skills with an entrepreneurial spirit and ability to organize, prioritize, and clarify deliverables to colleagues and staff.
- Deep understanding of corporate functions, financials, and the ability to clearly convey complex information to senior staff and Board level executives.
- Ability to make data driven decisions with clarity to achieve maximum related results.
- Bachelor’s degree.
If you are driven by a determination to succeed, have a tireless work ethic, as well as a commitment towards creative successful revenue generation, then apply online at:
https://nexstar.wd5.myworkdayjobs.com/nexstar/job/NY-New-York1301-Avenue-of-the-Americas-Nexstar/President--National-Advertising-Sales_REQ-36096
