This assignment posting is for an Agency Worker opportunity with Dotdash Meredith. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.
Marketing Data & Insights Coordinator
We are a dynamic, audience-driven marketing organization dedicated to delivering high-impact strategies that drive user growth, audience engagement, traffic, and revenue. With a renowned portfolio of brands reaching diverse audiences, we leverage a data-driven approach to continuously refine and optimize our marketing efforts.
We are seeking a Marketing Data & Insights Coordinator to support and elevate our audience growth, retention, and marketing efforts across email, notifications, and other owned channels. This role is perfect for a data-savvy marketer or analyst with SQL expertise, a sharp analytical mindset, and a passion for driving real business outcomes through actionable insights and data processes.
Working with the Audience Relationships team, you’ll work closely with marketing strategists, engineers, and data ops professionals to transform raw data into clean, meaningful reporting and data processes that guide our marketing strategy. You’ll have a hand in architecting data workflows, creating and maintaining dashboards, and surfacing insights that impact millions of subscribers and billions of messages.
Assignment Details
40 hours a week
Start date: ASAP
End date: 6 months with potential to extend
Hourly Rate: $40
Location: Des Moines DDM Office
Assignment Responsibilities
- Extract, Transform, Load (ETL) processes, ensuring efficient data extraction from various sources.
- Experience in data integration, transforming raw data into a usable format for analysis and reporting.
- Experienced with data cleansing and validation to maintain data accuracy and consistency.
- Collaborates with data engineers and analysts to optimize data workflows and pipelines.
- Monitors data quality, troubleshoots issues, and ensures data governance and compliance.
- Analytical mindset, adept at problem-solving and optimizing data processing efficiencies
- Write and maintain SQL queries
- Partner with email strategists and audience relationship team members to analyze subscriber acquisition, retention, engagement, and churn patterns, and make recommendations based on findings.
- Support initiatives by validating data and providing performance readouts.
- Help standardize marketing performance metrics and reporting frameworks across brands and platforms to ensure consistency, accuracy, and clarity in performance tracking.
- Identify gaps in data processes or reporting coverage and work cross-functionally to close them through automation, improved tracking, or better documentation.
- Maintain a solutions-oriented mindset, helping to troubleshoot and resolve reporting or data issues quickly and effectively.
Skills/Experience
- 1-3 years of experience in a marketing analytics, business intelligence, or data-focused marketing role.
- SQL skills with proven experience working with large, complex datasets from multiple sources.
- Experience with Data Operations, CRM, and BI tools such as BigQuery, Snowflake, Looker, Hightouch, or similar products.
- Strong analytical thinking and communication skills — you can translate data into clear insights, key takeaways, and surface opportunities and issues that can be gleaned from the data and data trends.
- Familiarity with email marketing platforms, campaign analytics, or audience development KPIs.
- Self-starter with strong attention to detail, able to manage multiple projects and shifting priorities in a fast-paced environment.
- Experience with scripting languages (e.g., Python) or marketing automation platforms is a plus but not required.
What You'll Get
- A high-impact role in a data-driven, audience-first organization with an opportunity to influence billions of subscriber touchpoints.
- Mentorship from senior marketing technology and data leaders with room for professional growth.
- Access to modern MarTech and data platforms, with the opportunity to shape how we use data at scale.
Dotdash Meredith is America’s largest digital and print publisher. Our 40+ iconic and fast-growing brands harness the best intent-driven content, the fastest sites, and the fewest ads to help nearly 200 million people every month, including 95 percent of US women, make decisions, take action, and find inspiration. Dotdash Meredith brands include PEOPLE, Better Homes & Gardens, Verywell, FOOD & WINE, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, Southern Living and more.
Please be aware of fraudulent recruiters offering opportunities at Dotdash Meredith. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to [email protected].
