iHeartMedia
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The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. In fact, we have:
More #1 rated markets than the next two largest radio companies combined;
We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;
iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;
We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;
iHeartRadio is the #1 streaming radio digital service in America;
Our social media footprint is 7 times larger than the next largest audio service; and
We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option.
Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.
Only one company in America has the #1 position in everything audio: iHeartMedia!
If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!
What We Need:
iHeartMedia’s Custom Podcast team is looking for a podcast-obsessed, data-driven, social-savvy Audience Development Lead to help us build podcast audiences (via downloads) across our slate of Custom Podcasts.
What You'll Do:
You will lead our efforts to build loyal fanbases and communities around shows we create with brand partners, collaborating with our in-house Production team, Account Management, Marketing, AdOps and Sales to increase downloads for specific titles across all major podcast platforms.
You will be responsible for generating nuanced social-first marketing plans for custom podcasts and campaigns, uncovering audience and performance insights that drive impactful results, and collaborating with cross-functional teams to develop growth plans.
Pre-Campaign
· Perform competitive, audience, and landscape analysis in partnership with our research team to inform recommendations and uncover new opportunities
· Research audience, platform, influencer, and industry trends and frequently present findings to creative in an effort to push innovation and first to market activations
Mid-Campaign
· Understand the target audience for each podcast title and generate innovative strategies on how to reach that audience
· Collaborate on the development of clear and important strategies using audience and platform insights to drive growth across our slate of shows
· Work directly with the production team to create, publish, and manage the most engaging social and promotional content and assets
· Convert engagement with this content to podcast downloads, building large fanbases around each show
· Collaborate with production and marketing teams to ensure promotional content is on strategy, audience-first, adheres to platform standard methodologies, and is informed by fan feedback and platform performance
· Purchase and execute paid social / marketing campaigns across a wide variety of platforms such as Twitter, Facebook, Instagram, Google, YouTube, etc.
· Develop rollout strategies and ongoing audience development plans across all shows
Post-Campaign
· Consult and contribute to research efforts both quantitative and qualitative
· Collaborate on testing agendas and experiments with Research & Analytics team to ensure accurate execution and data collection
· Distill strategic insights and recommendations into compelling presentations for various strategic projects
· Conduct post-mortems around all Custom Podcast campaigns
What You'll Need:
The ideal candidate is an independent thinker who loves understanding an audience beyond the surface level, can transform research into key insights and content, can build cohesive and clear presentations and growth experiments, and considers themselves an excelled collaborator and communicator, both internally and externally.
· 5+ years experience in digital content strategy or growth / performance marketing
· Understanding of marketing strategies for paid media, social and YouTube
· Knowledge of social research tools
· Knowledge of podcast analytic platforms a plus (e.g. Megaphone, Omny, Podtrac, etc.)
· Strong quantitative skills, including analytical abilities and math proficiency
· Excellent written and verbal presentation skills
· Stellar interpersonal communication and collaboration skills
· Loves podcast content
· Passionate about YouTube, Social, and other emerging digital platforms
· Self-starter
What You'll Bring:
Respect for others and a strong belief that others should do this in return
Full proficiency and understanding of job function
Ability to work independently with minimal guidance
In-depth knowledge of key business drivers and how this impacts your team
Experience in team and project management for mid-sized projects
Ability to recognize and mitigate risk
Confidence to solve complex problems using multiple sources of information
Growth mindset and desire for continued knowledge sharing and learning
Understanding of impact of your own decisions
Ability to identify new opportunities for continued improvement across business
Comfort acting as a trusted advisor for colleagues with less experience
Ability to manage complex and confidential information and to influence others to build consensus across all levels
Compensation:
Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.
$112,000 - $140,000
Location:
New York, NY: 125 West 55th Street, 10019
Position Type:
Regular
Time Type:
Full time
Pay Type:
Salaried
Benefits:
iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:
Employer sponsored medical, dental and vision with a variety of coverage options
Company provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing
A Spirit day to encourage and allow our employees to more easily volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
We are accepting applications for this role on an ongoing basis.
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
Non-Compete will be required for certain positions and as allowed by law.
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