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Digital Media Coordinator

Nexstar Media, Inc. • Full-time • TX-Lubbock;7403 South University (Nexstar - KLBK), United States of America • 1w ago

The Digital Media Coordinator helps station to attract new digital audience members and to increase the interaction between our newsroom and digital audience members.

Generate, edit, publish and share daily content including but not limited to news content that builds personal audience connections and encourages audience members to interact
Locate or generate appropriate non-news content for the same purposes
Moderate all user-generated content
Respond to private messages, and direct messages received on social media
Respond to user generated content
Collaborate with other departments (sales and promotions) to manage social media posting for effectiveness, and reputation
Execute a social media strategy through platform determination, goals and metrics, messaging and audience identification
Research social media trends (while also analyzing internal social data/metrics) and recommend updates and changes to the social media strategy

Requirements & Skills:

Excellent presentation and communication skills
Social networking skills
Good sense of what’s newsworthy
Knowledge of online promotions and/or marketing
Positive attitude, detail and audience oriented, good multitasking and organizational skills

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