Alpha Media has an exciting opportunity for a creative, driven leader to join us as Content Director of the iconic WGER-FM in Saginaw, Michigan.
WGER is one of Mid-Michigan’s most beloved stations, known for its strong brand, loyal audience, and deep community ties. Based in vibrant and growing Saginaw—home to a rich culture, revitalized downtown, and passionate local listeners—this is your chance to lead a powerhouse station into its next chapter.
We’re looking for a self-starter with a strong work ethic, a passion for compelling content, and a proven track record in programming across both traditional and digital platforms. If you're ready to take the lead and make an impact, we want to hear from you!
Core Responsibilities:
- Develop and execute strategies to grow ratings and revenue in a competitive market.
- Oversee all on-air programming, digital, and social media content for WGER.
- Collaborate with sales and promotions to align content with revenue goals and brand strategy.
- Coach and mentor on-air talent to deliver compelling, audience-focused content.
- Analyze Nielsen and digital data to guide programming decisions and audience growth strategies.
- Ensure compliance with FCC rules, company policies, and relevant regulations.
- Build and maintain strong relationships within the community and the industry.
- Lead the planning and execution of station promotions, imaging, and events.
What We’re Looking For:
- 5+ years of experience as a Content or Program Director, preferably in a competitive or major market.
- Proven ability to lead and inspire a programming team.
- Strong knowledge of pop culture, music, audience behavior, and digital content trends.
- Experience with content management systems, digital analytics tools, and social platforms.
- Comfortable working flexible hours, including nights/weekends for events and remotes.
- Excellent problem-solving and decision-making skills.
- Sales-friendly mindset with a collaborative approach to cross-departmental initiatives.
- Strong communication, organization, and multitasking skills.
- Understanding of FCC rules and broadcast regulations.
- Valid driver’s license and ability to attend in-person meetings and events.
Preferred requirements of this position may include the following:
- Knowledge of Google GSuite products and Microsoft.
- Strong understanding of Wide Orbit Radio Automation, RCS Selector, and vCreative.
- Strong understanding of Adobe Audition and Photoshop.
Benefits:
Alpha Media invests in people who invest in themselves and offers employees a competitive package of health and welfare benefits. Learn more about our benefits on our Careers page.
- Employer-sponsored medical, dental & vision insurance with a variety of coverage options and additional benefits to choose from.
- Starting with 17 days of PTO, 11 Company Holidays, and a Birthday Day for you to use during your birth month.
- Employee Assistance Program (EAP) for full-time and part-time employees and all household members at no cost.
- 401(k) Retirement Plan with discretionary employer matching.
- Alpha Cares – paid volunteer hours.
- Pet adoption subsidy.
Who we are:
Alpha Media is a diverse multimedia company that shares music, sports, and news content across various platforms. Alpha owns and operates over 200 live broadcast radio stations and digital properties across the United States. We believe in hiring top talent who are innovative and vibrant, and we strive to create progressive products and world-class events while building strong relationships in our communities. Additionally, our Alpha Digital division specializes in building custom audiences and implementing digital strategies such as web design, SEO/SEM, mobile, social media, video, OTT/CTV, and more to generate leads for businesses. We are committed to the "Live and Local" philosophy and approach clients' digital needs strategically to expand brand awareness and drive conversions.
Alpha values
Integrity, a
Can Do Attitude,
Passion,
Competitiveness,
Creativity, and embraces that work can be
FUN. If these qualities are important to you and you feel you check off the qualities we are looking for, apply now, and let's talk.
Alpha Media is an equal opportunity employer and participates in E-Verify.
If you need an accommodation to complete the application process, please contact us at 1-877-459-5750 or alpha.recruitment@alphamediausa.com and include your full name, contact information, and the accommodation needed to assist you with the application process.
