About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBTV:
WBTV is located in the heart of the Queen City, just west of Uptown. As a community leader for over 75 years. WBTV prides itself on putting its viewers first. Being “On Your Side” is more than just a slogan, but is a culture that permeates throughout the station and is truly felt by the entire WBTV team. WBTV was the first television station to sign on in the Carolinas and is considered the “most trustworthy source of news and information” in the area, according to research. WBTV First Alert Weather is the certified most accurate forecast for the market as measured by WeatherRate.
Job Summary/Description:
Are you a creative powerhouse with a passion for storytelling, strategy, and making things pop? Do you dream in campaign concepts and live for the thrill of a perfectly executed plan? If so, we want you on our team. As our Strategic Marketing & Promotions Specialist, you'll be the spark behind high-impact campaigns that connect with our community, elevate our brand, and bring client partnerships to life across TV, digital, and social platforms. You'll collaborate with a team of creatives, thinkers, and doers who love what they do and have fun doing it.
Duties/Responsibilities include, but are not limited to:
What You'll Do:
Create & Execute: Dream up and deliver bold, buzzworthy campaigns across WBTV's platforms - TV, digital, social (think Facebook, Insta, YouTube, TikTok).
Collaborate: Work hand-in-hand with sales and creative teams to develop original sponsorship and promotional concepts that wow.
Strategize: Align messaging, media assets, and timelines to ensure every campaign hits the mark.
Write & Polish: Craft proposals, outlines, and recaps that are as sharp as they are visually stunning.
Coordinate: Keep timelines tight, logistics smooth, and everyone in the loop.
Track and Report: Monitor deliverables and help tell the story of campaign success.
Publish Digital Content: Manage and publish digital content across platforms to fulfill client deliverables and ensure campaign visibility.
Qualifications/Requirements:
What You Bring:
- A passion for media, marketing, and storytelling that moves people.
- Strong communication and writing skills.
- Killer organizational skills and attention to detail.
- Ability to juggle multiple projects without breaking a sweat.
- Proficiency in Microsoft Office (PowerPoint or Keynote) and Adobe Creative Suite.
- A solid grasp of digital platforms and social media strategy.
- Experience in media, marketing, or event coordination is a major bonus.
- Bachelor's Degree preferred.
- Must be based in (or willing to relocate to) Charlotte, NC.
Why You'll Love It Here:
You'll work in a fast-paced, collaborative environment where your ideas matter. You'll help shape campaigns that inform, engage, and inspire. You'll be a part of a team that values creativity, innovation, and having a good time while doing great work. Are you ready to bring your ideas to life and make some marketing magic? We'd love to hear from you.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBTV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
