Company Overview
Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 400 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, Infinity Sports Network, AP News, the Academy of Country Music Awards, and many other world-class partners across more than 9,500 affiliated stations through Westwood One, the largest audio network in America; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences. For more information visit www.cumulusmedia.com.
Position Overview
Cumulus Media | (Chicago, IL) has an immediate,
fully remote opening for a full time
Attribution & Analytics Specialist to help implement and report upon attribution solutions which demonstrate the campaign results of our full-funnel digital marketing programs that we run on behalf of our advertising clients.
The ideal candidate will be able to install, configure, and debug campaign attribution measurement tools (like DSP tracking pixels, Floodlight tags, Google Tag Manager triggers, Google Analytics 4 events, etc) within a variety of website environments (working with HTML, JavaScript, and existing website elements / data layers) to track ad-exposed actions (engagements and conversions). As our Attribution & Analytics Specialist, you will be also responsible for summarizing the outputs from these tracking events, helping “tell the data story” about the positive impact that our multi-channel, cross-platform digital marketing campaigns are driving. This will involve running detailed reports (in Google CM360 and Google Analytics 4) to help our account team (and ultimately our advertising clients) truly understand which campaign efforts are delivering the best engagement and ROI.
You will have the opportunity to use your rich passion for data and digital marketing to provide personalized, research-backed, and data-driven answers to our clients’ campaign questions through the integration of digital products and services focused on our advertisers’ end goals.
Responsibilities
Key Responsibilities & Qualifications
- Install, configure, and debug campaign attribution measurement tools (like DSP tracking pixels, CM360 Floodlight tags, Google Tag Manager (GTM) triggers, and Google Analytics 4 events).
- Solve for the best methods for tag implementation within existing client website environments using HTML elements, data layers, JavaScript, and URL strings to trigger key trackable events.
- Partner with campaign manager, account manager, and paid media teams to problem-solve and ensure proper and appropriate measurement of specified campaign goals.
- Monitor all measurement implementations to ensure there are no breaks in tracking capabilities.
- Develop and implement best practices and processes for the team to utilize for attribution requests.
- Audit, build, and customize new or existing Google Analytics (GA4 and GA360 versions) and/or Adobe Analytics reports and events to help “tell the data story” about campaign performance.
- Utilize third-party tracking systems (like Claritas, ArtsAI, or programmatic DSPs) as reporting sources to consolidate and summarize results, identifying opportunities for media optimization.
- Provide insights and training, as needed, to internal teams or external clients, as a product expert for that data to answer ad-hoc analytics-related questions on how to interpret the results.
Qualifications
- Bachelor's degree in marketing, software engineering, web development, or related field
- 3+ years of experience measuring results from multi-channel digital marketing campaigns
- Mastery in using Google Tag Manager (GTM), Google Analytics (GA4), and campaign attribution
- Strong proficiency in working with HTML, JavaScript, and a variety of website platforms
- Preferred background working with attribution and reporting from programmatic DSPs
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Excellent verbal and written communication skills with the ability to prioritize and solve issues
- Demonstrated ability to self-motivated and task-oriented for complex and fast-paced projects
- Time management and organizational skills, with high attention to detail
- Excellent problem-solving skills using data to help diagnose, implement, and solve issues
- Must be a team player, with the ability to work cross-functionally with internal teams
- Excellent interpersonal skills, with the ability to build strong relationships with internal teammates
- Proven track record of delivering summarized results and data-based conclusions from rich data
Pay Range
USD $68,000.00 - USD $85,000.00 /Yr.
What We Offer
- Competitive Pay
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
