Company Overview
CUMULUS | Florence, SC features 7 radio stations that are some of the most listened to in the Florence-Darlington area and the surrounding counties. Our stations include Magic 94.3, WYNN 106.3, Glory 98.5 & 540AM, Classic Country 100.1, Q100.5, and 102.1 The Fox. Each is heard "over the air" and "streaming" online by tens of thousands of listeners who tune in to hear their favorite musical artists, news, and important local events and information provided by our DJs. In addition, many are businesses advertise with us to effectively advertise their goods and services.
Position Overview
CUMULUS MEDIA | FLORENCE has an immediate opening for a
full-time Local Marketing Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of overachieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional.
The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.
Key Responsibilities
Key Responsibilities & Qualifications
- Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
- Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
- Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
- Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
- Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
- Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
- Think creatively and generate original ideas
Qualifications
- Entry Level to 2+ years in Sales background preferred
- Bachelor's degree in business, Marketing or related field is preferred.
- Proficient in Microsoft Office suite, social networking platforms and CRM tools
- Excellent communication skills
- Passion for developing new business relationships in an outside sales role
- Enjoy presenting to clients of sales opportunities and post-sale successes
- Strong understanding of lead generation and ability to connect with viable prospects
- Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
- Self-motivating and entrepreneurial spirit
- Positive and friendly with a willingness to collaborate
- High energy and passion for sales
- Flexible, creative and curious
- Digitally savvy
What We Offer
- Commission-based organization with uncapped earning potential.
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match
- Paid Vacation, Sick & Holiday time off
- Life insurance, disability insurance, wellness, and an employee referral bonus program
For immediate consideration, please visit https://jobs.cumulusmedia.com/jobs
For more information about Cumulus Media, visit our website at: https://www.cumulusmedia.com/
EEO Statement
CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).
