Overview
WRAL-TV, a trusted leader in television and digital media, is seeking a dynamic and results-driven
Strategic Account Manager to join our sales team. This role focuses on solution selling of WRAL-TV’s linear and digital products while growing and managing a diverse list of businesses. The ideal candidate is a highly motivated sales professional with a proven track record in media sales, exceptional client relationship skills, and the ability to deliver innovative marketing solutions that drive measurable results for clients.
Key Responsibilities and Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
- Solution Selling: Develop and execute comprehensive sales strategies that leverage WRAL-TV’s linear and digital product offerings, including television advertising, streaming, display, OTT, and social media campaigns.
- Business Development: Proactively identify and cultivate new business opportunities to expand client portfolios, with a focus on increasing market share and driving revenue growth.
- Account Management: Build and maintain strong relationships with existing and prospective clients by providing exceptional service, strategic advice, and creative marketing solutions tailored to their business objectives.
- Revenue Growth: Meet and exceed individual and team revenue targets by managing an active sales pipeline and delivering consistent sales performance.
- Client Insights: Conduct thorough market research to understand client industries, competitors, and advertising trends. Use data-driven insights to create compelling proposals and presentations.
- Collaboration: Work closely with internal departments, including creative, production, and digital teams, to ensure seamless campaign execution and client satisfaction.
- Reporting: Accurately forecast revenue and maintain detailed records of client interactions, proposals, and contracts in CRM systems.
- Professional Development: Stay current with industry trends, emerging technologies, and market dynamics to position WRAL-TV as a leader in media solutions.
- Other Duties as Assigned
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3–5 years of successful sales experience in media, advertising, or a related industry. Experience with television and digital sales is highly preferred.
- Demonstrated expertise in consultative selling and building long-term client relationships.
- Proficiency in digital advertising platforms, including OTT, CTV, programmatic, and social media.
- Excellent communication, negotiation, and presentation skills.
- Strong analytical and problem-solving abilities, with a focus on delivering ROI for clients.
- Self-motivated, organized, and able to manage multiple projects and deadlines.
- Proficiency in CRM tools and Microsoft Office Suite.
Preferred Qualifications
- Advanced certifications or training in digital marketing (e.g., Google Ads, Facebook Blueprint, or IAB Digital Media Sales Certification).
- Strong network and established relationships within the local business community.
- Experience with audience analytics platforms (e.g., Nielsen, Comscore) and advanced reporting tools.
- Proven success in managing high-value accounts or working with a diverse range of industries.
- Ability to thrive in a fast-paced, competitive sales environment while maintaining attention to detail.
- Knowledge of emerging advertising trends, such as AI-driven ad placements or innovative OTT solutions.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Ability to sit or stand for extended periods while working at a desk, attending meetings, or delivering presentations.
- Frequent travel within the market area to meet with clients, which may involve driving and occasional carrying of promotional materials or equipment (e.g., laptop, presentation boards).
- Occasional lifting of materials or equipment weighing up to 25 pounds.
- Use of standard office equipment, including a computer, phone, and audiovisual tools, requiring manual dexterity and visual focus.
- Ability to communicate effectively in person, over the phone, and via video conferencing.
- Flexibility to adapt to a fast-paced environment and occasionally manage long hours or irregular schedules to meet client needs.
Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Primarily office-based with frequent client meetings, including occasional travel to client locations or industry events.
- Flexible work schedule, including some evening or weekend commitments to attend networking events or accommodate client needs.
- Regular use of technology, including CRM systems, video conferencing platforms, and analytics tools.
- Must have a valid driver’s license and reliable transportation for off-site client meetings.
Benefits
- Competitive salary based on experience.
- Benefits package including:
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Pre-Employment Information
- A pre-employment drug screening is required.
- Capitol Broadcasting Company participates in E-Verify.
EEO Statement
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV , WRAZ-TV , WRAL-FM , WRAL-HD2 , WNGT-CD , WCMC-FM , WCMC-HD1 , WDNC-AM , WCMC-HD2 , WCMC-HD3 , WCLY-AM , WCMC-HD4 , Microspace , and WRAL Digital in Raleigh, NC; WILM-TV , WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club , Bull City Hospitality , and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC
