Job Details
Job Location: Woodward Printing Services GILSN - Platteville, WI
Position Type: Full Time
Salary Range: Undisclosed
Travel Percentage: Road Warrior
Job Shift: Day
Job Category: Sales
Description
Overall Responsibilities:
Sales
- Prospect for, sell and provide advertising and marketing services to new and existing accounts in person, by mail, and by telephone.
- Prepare advertising for input into production.
Revenue Generation - Generate revenue from Run of Paper (ROP) advertising, digital advertising, preprints, we-prints, cross-selling, in-person and virtual events and special sections and features.
Marketing - Identify key accounts for whom to develop marketing proposals.
Participatory Management - Function as an active participant in helping the department achieve its goal through participative management and teamwork.
Specific Responsibilities:
- Generate revenue from company products to meet or exceed departmental goals.
- Sell and service existing accounts.
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- Prospect for new accounts by cold-calling, telemarketing, use of special promotions and other means.
- Assist customers in the development of their advertising plans, including graphics and layout ideas.
- Meet deadlines for advertising copy.
- Work together with colleagues from other departments to improve efficiency and enhance productivity and profit.
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- Maintain current and complete information on accounts.
- Ensure that all advertising is published in accordance with WCI’s established rates, contract’s, policies, standards of acceptance, federal, state and local laws.
- Follow established credit policies.
- Assist with counter and telephone customers as needed.
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- Assist in territory coverage as needed.
- Assist in the research and development of special sections and public relations promotions.
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- Utilize company marketing tools to generate revenue.
- Prepare presentations for customers and prospect for advertising/inserts, preprints and other special sections.
- Suggest and initiate ideas for improvements on current methods and procedures to enhance the efficient operation of the department and the overall operation.
- Maintain a “customer comes first” environment with proactive commitment to internal and external customer service.
- Actively participate in the Great Game of Business.
- Participate in company training programs.
- Other job-related duties as assigned.
Qualifications
Behavior: Self-motivated, positive and resourceful. Shows enthusiasm for the business. Perform responsibly with little supervision. Practice discretion and preserve confidentiality of customers, advertisers, and the company. Present a positive and professional image to the public. Behave in a manner consistent with the values of Woodward Communications, Inc., as expressed through the vision, mission, core values and ESOP culture. Maintain a valid drivers’ license.
Skills: Communicate effectively and persuasively. Good listening skills. Ability to interpret verbal and non-verbal language. Demonstrate strong English and spelling skills. Logical, detail-oriented and creative. Analyze information and handle sales objections. Good time management skills.
Knowledge: College degree or equivalent successful career track with a minimum of one year in advertising, sales, marketing or business.
