About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBAY:
Winner of recent regional Edward R. Murrow Awards for Best Newscast and Overall Excellence, WBAY is the market-leading station in the city, which U.S. News & World Report named as 2023’s Best Place to Live in the Country: Green Bay, Wisconsin. As the first TV station in the area and only the second in the state, WBAY has a rich history of community involvement, sponsoring local events, supporting Toys for Tots, and producing the longest-running local telethon in the country. As an NFL town situated on the Great Lakes, Green Bay is a safe and affordable midsize community with something for everyone. Tour Lambeau Field, go hiking or kayaking in picturesque Door County, check out a local brewery, or catch nationally touring concerts and stage shows.
WBAY is a Market-leading ABC affiliate with a legacy of trust and results and has received Multiple Edward R. Murrow Awards, including Overall Excellence. WBAY First Alert is the brand viewers rely on. WBAY.com is the number one news and information website in Northeast Wisconsin, and provides Trusted, year-round coverage of the Green Bay Packers and the community that lives and breathes football.
Job Summary/Description:
Ready to lead a fast, fun, and fearless newsroom that obsesses over great storytelling on every screen? WBAY-TV, the market-leading ABC affiliate in Green Bay—home of the Green Bay Packers—has a rare opening for a News Director to drive our award-winning team across TV, streaming, web, apps, and social. If you’re a proven leader with an investigative mindset, a passion for innovation, and the energy to coach, recruit, and inspire—let’s talk.
Titletown Advantage: The Packers Effect
- The Packers are a year-round story in Green Bay—gamedays, training camp, draft, free agency, and community events.
- You’ll lead coverage around one of the most iconic franchises in sports, with opportunities for distinctive enterprise, accountability reporting, live specials, explainers, and fan-driven storytelling
- Lambeau Field, the Titletown District, and a community-owned NFL tradition create unmatched energy and access for meaningful journalism that moves audiences on every platform.
Duties/Responsibilities include (but are not limited to) the following:
- Set the editorial vision and lead a dynamic, high-performing newsroom that moves with urgency and purpose
- Champion investigative journalism—recruit, develop, and coach reporters and producers to deliver distinctive, accountability-driven storytelling
- Own our First Alert brand and culture; elevate breaking, enterprise, and explainers on every platform
- Be the driving force for broadcast, digital, social, streaming, and emerging platforms—pushing boundaries with new and existing technologies
- Build digital-first workflows: live coverage plans, real-time updates, push alerts, vertical video, OTT/CTV, newsletters, SEO, and social packaging
- Lead the Packers coverage strategy across platforms—live pressers, gameday specials, enterprise explainers, and fan culture—balancing speed, depth, and impact
- Grow audience everywhere by being research-driven, data-informed, and relentlessly community-focused in a fiercely competitive market
- Strategically plan for future coverage, investigations, special projects, and staffing to meet evolving audience needs
- Lead with strong editorial judgment, clear standards, and a culture of accountability, creativity, and promotion
- Collaborate across departments, media partners, and community leaders to amplify impact and build trust
- Manage day-to-day operations with polished administrative skills: budgeting, scheduling, compliance, and performance feedback
- Effectively plan and measure success in a continuous-measurement world, setting goals and tracking KPIs that matter
Qualification/Requirements:
- Proven leadership experience in a competitive newsroom with a track record of winning
- Hands-on investigative or enterprise reporting/producing background and the instincts to spot high-impact stories
- Digital-native mindset: social strategy, OTT/CTV, mobile, real-time publishing, analytics, and audience growth
- Talent magnet and developer: recruit great people, coach them up, and build a culture of success and promotion
- Strong knowledge of issues that matter to the Green Bay and Northeast Wisconsin communities
- Motivated self-starter and creative thinker who is comfortable taking smart risks
- Excellent communicator and collaborator with strong editorial standards and ethical decision-making
- Why You’ll Love Green Bay Green Bay is football town USA—and the energy is contagious
Beyond the bright lights of Lambeau Field and the Titletown District, you’ll find:
- A community that rallies around the Packers 365 days a year—from training camp traditions to playoff watch parties
- Vibrant neighborhoods, short commutes, and an affordable cost of living
- A thriving food, arts, and craft beer scene with year-round festivals
- Waterfront living along the Fox River and Bay of Green Bay, with quick escapes to Door County
- Four-season outdoor life: trails, boating, biking, snow sports, and endless fresh air. It’s a place where journalism matters, football is a way of life, and you can build both a career and a legacy.
Success Looks Like
- Distinct, investigative coverage that earns trust and sets the market agenda
- Market-leading Packers coverage that is fast, smart, and genuinely local—on air and across all digital platforms
- Clear digital acceleration: faster publishing, smarter packaging, stronger engagement
- A newsroom culture that is bold, inclusive, curious, and always raising the bar
- Audience growth across linear, digital, social, and streaming—measured and celebrated
How to Apply: Send your resume, a brief note on your leadership approach, and links to work that showcase investigative impact and multi-platform execution to Steve.Lavin@wbay.com.
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBAY-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
