About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About Gray Digital Media:
At Gray Media, digital advertising moves at the speed of innovation. With nationwide reach and a focus on continuous enhancement, our Digital Sales team keeps clients ahead of the curve — ensuring every campaign runs seamlessly, performs efficiently, and delivers real results.
Job Summary/Description:
The National Sales Director, Digital is responsible for driving large-scale digital revenue growth through direct client partnerships in key markets (but not limited to)- Washington D.C., Pittsburgh, and Philadelphia. This senior-level role focuses on cultivating and managing strategic relationships with high-value direct advertisers (non-agency).
This position requires a proactive, consultative sales approach, deep digital expertise, and the ability to collaborate cross-functionally with internal teams to execute high-impact campaigns that deliver measurable results.
Duties/Responsibilities include, but are not limited to:
- Own and execute the national digital sales strategy to achieve and exceed revenue goals.
- Identify, develop, and grow new business opportunities with mid-market to enterprise-level direct brands.
- Promote and position the full suite of digital advertising solutions, including Programmatic (Display, Video, Audio, CTV), Social, Search, and Omnichannel media.
- Lead consultative sales conversations, deliver data-driven proposals, and present strategic campaign recommendations to prospective clients.
- Partner cross-functionally with Account Management, Ad Operations, and Marketing to ensure seamless campaign execution and superior client outcomes.
- Maintain a deep understanding of digital media trends, emerging technologies, and the competitive landscape to inform client strategy and sales positioning.
- Accurately manage and report sales forecasts, pipelines, and business performance updates to leadership.
- Represent Gray Digital Media at key client meetings, industry events, and market engagements to strengthen brand presence and relationships.
- Collaborate with leadership to refine go-to-market strategies, pricing models, and product enhancements based on client feedback and market data.
Qualifications/Requirements:
- 5+ years of digital media sales experience, with at least 2 years in a national or multi-regional role.
- Strong knowledge of programmatic, omnichannel, and performance media.
- Proven track record of meeting or exceeding $2M+ annual sales quotas.
- Experience selling into mid/large market and enterprise clients (brand-direct and/or agency).
- Excellent presentation, negotiation, and communication skills.
- Ability to work independently in a fast-paced, remote environment.
Preferred
- Existing relationships with national brands, holding companies, or large independent agencies.
- Experience at a media agency, ad tech company, DSP, or performance marketing platform.
- Bachelor's degree in Business, Marketing, or a related field.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
