We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Our core values of
Authenticity, Boldness, Creativity, Connection, Drive, and Insight are the essence of our people, making UMG a renowned company in the music industry.
If you live and breathe digital storytelling, obsess over what’s trending before it trends, and know how to turn clicks into culture – this is your stage. We’re searching for a Regional Digital Marketing Strategist who’s equal parts creative visionary, strategic thinker, and digital trailblazer!
You’ll be the force behind campaigns that amplify our artists, shape fan communities, and set the internet on fire. This isn’t just a marketing role — it’s your chance to shape how music moves people across the world.
🎧 What You’ll Do
Regional Campaign Strategy
- Dream up, design, and deliver cutting-edge digital campaigns for international and regional artist releases.
- Adapt global strategies to match local languages, cultures, and fan behaviors, ensuring every market feels personally connected.
- Work hand-in-hand with local teams to balance global vision with regional authenticity — because great campaigns speak every language.
Performance Marketing & Growth
- Command paid campaigns across Google, Meta, TikTok, and emerging platforms — optimizing every dollar for maximum reach and resonance.
- Keep your finger on the pulse of campaign performance, fine-tuning strategies to drive explosive growth and engagement.
- Guide regional teams with insights, benchmarks, and creative best practices that push the boundaries of what’s possible.
- Pull together performance results across markets — streaming, social engagement, and campaign outcomes — to showcase success stories that matter.
- Identify what’s working, what’s winning, and what needs to evolve.
- Translate numbers into narratives that inspire action and future strategy
Social Media Mastery
- Ensure every post, video, and hashtag stays true to the artist’s voice and identity across TikTok, YouTube, Instagram, X/Twitter, and beyond.
- Constantly scout what’s next — new formats, trending sounds, viral challenges, and cultural moments worth owning.
- Build bold creator and influencer strategies that fuel release campaigns — from viral TikTok challenges to creative collaborations that spark waves of engagement.
- Develop playbooks that local teams can adapt, ensuring every market has the tools to create buzz that feels organic and authentic.
Audience Understanding & Fan Engagement
- Through tight collaboration with our CRM Insights colleagues, decode fan behaviour - dive deep into fan worlds, their passions, habits, and motivations — to uncover what truly drives connection.
- Segment audiences (superfans, casual listeners, new fans) and craft targeted strategies that convert curiosity into loyalty.
- Turn audience patterns into powerful actions that grow real fandom and amplify artist visibility across platforms.
🔥 Who You Are
- 3 to 6+ years of digital marketing experience, ideally across multi-market or regional campaigns.
- Deep expertise in social media, paid media, CRM, SEO/SEM, and emerging digital tools.
- A trend-spotter and digital native who thrives at the intersection of tech, music, and culture.
- Strategic yet creative — you see patterns in data but also magic in storytelling.
- A confident communicator and collaborator who can bridge global strategies with local market realities.
🌟 Why This Role Rocks
You won’t just run ads — you’ll spark movements. You’ll be the architect behind campaigns that define artist moments, shape fandoms, and create cultural impact across continents.
Join a powerhouse team at the forefront of music and digital innovation — where creativity meets data, and bold ideas become global phenomena.
If you’re ready to
create culture, not just content, and to leave your mark on how music lives online — this is your moment. Step up, turn the volume up, and make the digital world dance to your rhythm!
[Kindly note that only shortlisted candidates will be contacted].
Interested? Please follow the link to submit your application today!
Note: Only shortlisted applicants will be contacted.
About Us
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.
Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.
UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.
