The Digital Media Strategist is a part of the Media Strategy team servicing Nexstar’s strategic accounts, involved in all phases of the digital campaign lifecycle but with a focus on presales media strategy and planning. The Media Strategist will lead/assist in all aspects of client communication, campaign oversight, and account growth, including on-boarding, strategy, planning, proposals, organization, analysis, and new opportunities. This individual will be responsible for coordination between internal and external teams for successful advertising campaign execution across all digital channels, including programmatic, social, and SEM.
RESPONSIBILITIES
- Develop and implement high level media strategies and tactics, innovative ideas, and solutions for impactful digital media campaigns during the presale process
- Partner closely with Nexstar sales teams and advertisers to produce best-in-class digital media solutions
- Communicate media plan strategy and how it effectively meets client goals through persuasive pitch materials and client presentations
- Establish tangible KPIs for each plan, considering historical information, client goals and objectives
- Own the creation and management of media plans and budgets throughout the presales process
- Manage pricing and profit margin while balancing effective media planning and client needs
- Conduct and lead internal and external meetings with the Sales teams as well as advertising clients through creation and distribution of pre-call/meeting agendas and action-oriented recaps
- Expertly speak to all digital product capabilities and proactively stay abreast of industry trends and developments to apply to day-to-day planning
- Effectively manage communication with media partners on an account/campaign level, with strong collaboration in developing media solutions that will achieve client goals
- Work with client success managers and activation teams on optimization recommendations, best practices and reporting needs providing clear insights to clients
- Own organization of assigned Asana tiles, SharePoint files, media plans, and all communication from the client and markets
- Lead the initiative in thought leadership via POVs related to industry trends specific to vendors/technology/competitive
Salary Range: $55,000 - $64,000
Other benefits include Medical, Dental, Vision, 401K match, Paid Parental Leave, and Vacation.
REQUIREMENTS / QUALIFICATIONS
- Candidate should have a Bachelor’s degree or equivalent work experience with a minimum of 2-3 years of experience in digital advertising and media planning
- Previous experience in digital media planning required, including strong media math skills and Excel proficiency
- Knowledge of programmatic, social and SEM advertising and the media landscape in general
- Ability to multi-task with ease in a fast-paced environment and remain accountable to deadlines without exceptions
- Extreme attention to detail, organizational skills, and strong sense of urgency
- Fluency in DSPs, Google Ads, and social media platforms, including but not limited to Facebook/Instagram, TikTok, Snapchat, LinkedIn, Twitter and Pinterest, and ability to use each channel to maximize client returns
- Experience in lead generation/CPA and reporting on ROAS a plus
- Strong client service skills
- Ability to analyze and present data effectively and efficiently
- Persuasive oral and written communication
- Strong interpersonal skills and ability to work well with a team and independently
- Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word).
- This is a Hybrid role with four (4) days in office and one (1) day remote per week.
- The ideal candidate will be located in New York, NY; Chicago, IL.; or Irving, TX.
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled
