About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About Strat:
The STRAT Team is Gray's internal primary research and consulting department. We work hand and hand with all areas of Gray Media to provide audience insights and strategies for our co-workers.
We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
- Comprehensive Medical(Rx), Dental, and Vision Coverage
- Health Savings Account with Company contributions
- Flexible Spending Account
- Employer-paid life and disability benefits
- Paid parental leave benefits
- Adoption and Surrogacy Benefits
- 401(k) Plan, including matching and profit-sharing contributions
- Employee Assistance Program
- Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
- Paid Time Off, including Relocation PTO
- Focus on Caring
Salary/Wage:
$145,000.00 - $185,000.00
Shift and Schedule:
Mon. - Fri
Job Type:
Full-Time
_______________________
Job Summary/Description:
We’re seeking a passionate, dynamic Local Market Researcher who blends traditional audience research with modern digital measurement. You’ll work across the newsroom, digital, and sales teams to translate primary research into clear, actionable recommendations. The ideal candidate is equally comfortable analyzing data and handling multiple projects as they are presenting complex data and answering questions from co-workers from all levels of experience.
Duties/Responsibilities include, but are not limited to)
- Initiate, create and present local and national research projects for all areas of the Gray Media portfolio.
- Design and execute primary research (surveys, focus groups, audience panels) to test messaging, programming concepts, and creative effectiveness across platforms.
- Create clear and effective research presentations that are digestible for both the most and least experienced team members.
- Thorough knowledge of each project and broader trends is a must as we present research projects to multiple teams and departments and have to be able to answer questions that come up during these sessions in a clear, understandable manner that clearly conveys your expertise in the space.
- Provide quick-turn analysis for pitches, sweeps, breaking news, or programming changes and present findings dynamically to teams at all levels.
- Support fellow team members at all times, ranging from quality control to data analysis to creating presentations under short deadlines.
Qualifications/Requirements:
-
10+ years of experience in market/audience research, digital analytics, or media research — experience with local media or broadcast is a plus.
-
Strong spreadsheet skills (Excel/Google Sheets) including pivot tables, lookups, and data cleaning.
-
Thorough PowerPoint skills are a must.
-
Clear communicator and confident presenter who can explain insights to sales, programming, and executive stakeholders.
-
Comfortable working under tight deadlines and managing multiple priorities with attention to detail.
-
Requires the ability to innovate ideas, concepts and methodologies
-
Must be exceptionally responsive to the large number of questions, emails and requests that will come regularly in this position
Preferred Qualifications:
- Previous experience at a local TV station, station group, or media company that combines broadcast and digital measurement.
- Basic SQL skills or experience using analytics platforms to join and transform datasets.
- Experience with tag management and tracking (Google Tag Manager, pixels) and campaign attribution techniques.
- Familiarity with survey platforms and primary research methodologies.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
