Promotions Director
Federated Media | South Bend, IN (Mishawaka-based)
Stations: 103.9 The Bear, B100, Froggy 102.7, 95.3 MNC
Position Overview
Federated Media South Bend is seeking a Promotions Director to lead and execute all station promotions, events, contesting, and community engagement initiatives across four market-leading radio brands: 103.9 The Bear, B100, Froggy 102.7, and 95.3 MNC.
This is a hands-on role focused on planning, coordination, and execution, with additional operational and logistical support provided by a Promotions Coordinator. The Promotions Director owns the full promotions lifecycle from concept, through execution and recap, while providing clear direction, approvals, and oversight across on-air, online, and on-site platforms.
The role serves as the strategic and operational hub connecting Programming, Sales, Digital, on-air staff, and the Promotions Coordinator to ensure promotions are executed at a high level and on schedule.
Key Responsibilities
Promotions Strategy & Execution
- Develop, plan, and execute station promotions aligned with each brand’s identity and audience.
- Serve as the project manager for all promotions across on-air, web, social, email, and live events.
- Plan and oversee major tentpole events, live broadcasts, charity initiatives, concerts, and station appearances.
- Maintain strong working relationships with venues, promoters, sponsors, and community partners.
Contesting & Compliance
- Design and manage contest structures, timelines, rules, and prize fulfillment.
- Ensure all contesting and promotions are FCC-compliant and follow company guidelines.
- Oversee ticket inventories, prize distribution, waivers, and winner documentation.
Event & Remote Management
- Oversee all station events, remotes, and on-site activations from planning to execution.
- Coordinate logistics including staffing, station vehicles, equipment, signage, and branding.
- Serve as lead on-site representative at major station events.
Collaboration with Programming & Sales
- Work closely with Program Directors to ensure promotions align with station strategy and on-air execution.
- Collaborate with Sales to develop promotions that support client initiatives while protecting station brands.
- Evaluate promotional proposals to ensure brand fit, execution feasibility, and audience value.
Digital & On-Air Support
- Oversee promotional messaging across social media, websites, email, and on-air platforms.
- Write or approve promotional copy including liners, social posts, web content, and text/email messaging.
- Ensure accuracy, consistency, and brand alignment across all platforms.
Leadership & Team Management
- Directly supervise and provide direction to the Promotions Coordinator and part-time promotions staff.
- Assign and prioritize tasks, timelines, and execution details through established workflows.
- Lead promotions meetings, assign tasks, and manage timelines and expectations.
- Serve as final approval point for promotional concepts, messaging, and execution plans.
Reporting & Recaps
- Produce promotional recaps including photos, documentation, and sponsor deliverables.
- Track execution performance and provide post-promotion summaries to internal teams.
Qualifications
- Prior experience in radio promotions, events, or related fields is preferred but not required.
- Strong organizational, project management, and leadership skills.
- Excellent written and verbal communication skills.
- Proven ability to manage multiple promotions simultaneously in a fast-paced environment.
- Ability to work nights, weekends, and holidays as needed for events.
- Valid driver’s license with a clean driving record.
What We Offer
- Competitive salary and benefits package.
- Opportunity to lead promotions for four highly visible radio brands.
- A collaborative, fast-moving radio environment with strong community presence.
- Supportive leadership and clear operational structure.
Federated Media is an Equal Opportunity Employer.
Email resume to Kyle Guderian at kyleg@federatedmedia.com
