About TEGNA
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.
We’re hiring a versatile
Prompt Engineer and AI builder to design, prototype, and ship rapid AI Solutions that power a modern media business spanning linear TV, digital, web, social, streaming, and apps. You’ll craft AI-driven tools that help creators find and shape stories, generate scripts and digital narratives, create thumbnails and intro videos, and build agents for accelerating sales and viewership. You thrive in ambiguity, think end-to-end, and bring fresh ideas that translate into working products.
Responsibilities
What You’ll Do
- Build end-to-end AI Solutions: clarify the problem, design the approach, write the prompts and prototype quickly
- Create content intelligence workflows: discovery, ideation, outlining, script generation, narrative structuring, and quality review loops.
- Develop creative production assistants: prompts and pipelines for images, video intros, thumbnails, sound and music, and multimodal storytelling.
- Launch conversational and voice agents: design dialog flows, safety/guardrails, escalation logic, and measurable outcomes
- Implement retrieval-augmented workflows: grounding, chunking, indexing strategies, response synthesis, and guardrails for factuality and tone.
- Orchestrate multi-step agents: task decomposition, tool-use design, memory and context strategies, and failure/retry logic for reliability.
- Operationalize prompt systems: reusable prompt patterns, role/task separation, evaluation harnesses, and continuous refinement.
- Run lightweight experiments: define success metrics, A/B flows, human-in-the-loop review, rapid feedback incorporation.
- Ship scrappy, lovable MVPs: wireframe to clickable demo, auth and basic data flows, and deploy to a shareable environment for stakeholders.
- Collaborate cross-functionally: partner with content, product, audience, growth, and sales teams to prioritize high-ROI problems and validate solutions.
- Document decisions: assumptions, risks, test plans, and clear instructions so others can run, test, and extend your prototypes.
Core Skills and Methods
- Prompt craft and instruction design: Few-shot and chain-of-thought strategies; role/task separation; system/content style control.
- Hallucination minimization, grounding, and controlled creativity for different media formats. Evaluation frameworks for prompt quality, including precision/recall of facts and style adherence.
- Retrieval and knowledge workflows: Content chunking strategies, context packing, query reformulation, re-ranking, and synthesis patterns. Guardrails for freshness, safety, and policy alignment; transparent citations and source tracing.
- Agentic design: Task planning, tool selection heuristics, state/memory design, interruption and recovery, and outcome verification. Cost, latency, and reliability trade-offs; clear stop conditions and escalation paths.
- Generative media techniques: Story and script structuring, beat sheets, shot lists, and pacing; image and video prompt composition; audio/speech style guides. Consistency controls across modalities (voice, visual style, tone).
- Evaluation and measurement: Human+AI evaluation loops, rubric-based scoring, golden sets, red-teaming, and regression checks for updates. Business-focused metrics: time saved, quality lift, conversion/engagement impact, containment for voice agents.
- Product thinking and delivery: Rapid prototyping mindset, bias for action, and crisp scoping. Clear UX flows for creators and internal operators; pragmatic guardrails and safety-by-design.
- Communication and influence: Translate complex AI behavior into simple narratives and demos. Gather feedback from non-technical stakeholders and close the loop with measurable improvements.
What Makes You a Great Fit
- About 5 years building AI-powered products or prototypes with hands-on ownership from concept to demo.
- Demonstrated excellence in prompt writing across text, image, audio, and multimodal use cases.
- Strong grasp of retrieval-augmented generation, agentic methods, and iterative evaluation.
- Proven ability to ship fast without sacrificing clarity, safety, or measurable outcomes.
- Comfortable working across media domains—content creation, audience engagement, and conversational experiences.
- Curious, adaptable, and energized by ambiguous problems and fast feedback cycles.
- Empathetic collaborator who listens to creators and stakeholders and turns needs into lovable tools.
Impact You’ll Drive
- Faster content ideation and production with higher-quality outputs and consistent brand voice.
- Engaging, on-brand visuals, intros, content and assets produced in minutes, not days.
- Reliable agents that improve response times, capture intent, and convert more.
- Reusable building blocks—prompts, patterns, evaluation harnesses—that accelerate future experiments.
- Visible wins through lightweight pilots that inform roadmap, investment, and scale-up decisions.
Preferred
- Advance degree in the field of AI or similar
- Prior work experience in the field of Media or Content
Benefits
TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.
Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.
Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.
TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.
- Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
EEO Statement
TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com
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Recruiters or Hiring Managers will never request payments, ask for financial account information or sensitive information such as social security numbers.
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