About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About KCTV:
KCTV5 is the CBS affiliate, serving the Kansas City metropolitan area.
Job Summary/Description:
KCTV5 is looking for a Digital Content Producer who lives and breathes social media—someone who can curate, verify, and package what Kansas City is talking about into smart, fast, accurate, high-performing content across our social platforms and digital products. This is not a “post links to stories” role. It is a real-time curation + distribution position at the center of our digital newsroom.
You will identify trends, discover compelling user-generated content (UGC), build platform-native posts, and collaborate with producers/reporters to turn developing stories into must-share updates—while upholding KCTV5’s standards for accuracy, fairness, and editorial judgment.
Duties/Responsibilities will include (but not be limited to) the following:
- Lead social media curation for KCTV5: spot trends, breaking news signals, and community conversations worth elevating.
- Monitor platforms (Facebook, Instagram, X, TikTok, YouTube, Threads, and emerging platforms), scanners, and key community sources to identify timely content opportunities.
- Package platform-native posts (short copy + visuals/video) optimized by platform and audience behavior.
- Coordinate with newsroom teams to amplify reporting and keep social feeds accurate during breaking news.
- Write and publish digital content when needed (web updates, live updates, push alerts, etc.).
- Engage with the audience: manage comments/messages using station guidelines, elevate tips, and route credible leads to the right desk.
- Track performance and adjust strategy using analytics (reach, watch time, engagement, follower growth, referral traffic).
- Maintain a consistent brand voice while tailoring tone and format per platform (informative, human, concise, non-sensational).
- Work a schedule that supports news (including early mornings, evenings, weekends, holidays as needed).
Qualifications/Requirements:
- Bachelor's degree in Communications, Journalism, or related field.
- 2–3+ years producing digital/social content for a newsroom, media brand, or high-velocity publisher (experience level flexible for the right candidate).
- Strong news judgment and excellent writing/editing skills.
- Demonstrated ability to curate (not just create): identifying what matters, adding context, and publishing quickly.
- Comfort working in a breaking news environment with rapid decision-making and tight deadlines.
- Working knowledge of social best practices (captions, hooks, thumbnails, aspect ratios, accessibility, headline discipline).
- Basic photo/video editing skills (e.g., Adobe Premiere, CapCut, Canva, Photoshop, etc.).
- Experience producing short-form video (vertical video editing, subtitles, beat-driven pacing).
- Experience with live coverage workflows (live blogs, stream clipping, social live updates).
- CMS experience and basic SEO knowledge.
- Working knowledge of AP Style and the ability to write clean, accurate copy under deadline.
- Analytics experience (Meta insights, YouTube analytics, social listening tools, Google Analytics/Chartbeat/Parse.ly, etc.).
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
KCTV-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
