Primacy is building the next evolution of search and AI visibility. As large language models reshape how brands are discovered and cited, authority is no longer just about rankings — it’s about entity strength, co-citation, and category presence across the web.
We’re looking for a Digital PR Specialist to help execute high-impact authority and visibility initiatives for our clients. This role blends digital PR, outreach, content syndication, and SEO execution. It is execution-heavy and ideal for someone early in their career who wants to grow at the intersection of SEO, AI visibility, and brand authority. Please expect ~20 hours/month.
This is not a traditional PR role. This is a performance-oriented authority-building role embedded within our SEO team.
RESPONSIBILITIES:
- Authority & Outreach Execution
- Research and build targeted media, podcast, and publication lists aligned to client industries
- Execute structured outreach campaigns for media pitching, guest posts, and podcast placements
- Coordinate with clients to gather insights, quotes, and approvals
- Track and manage outreach pipelines in CRM or project tools
- Secure and document placements, mentions, and backlinks
- SEO & Content Support
- Support on-page SEO execution (metadata, internal linking, content updates)
- Assist with structured data implementation and content formatting
- Collaborate on keyword and entity research
- Ensure guest posts and placements align with SEO best practices (anchor text, positioning, entity language)
- AI Visibility Support
- Monitor AI share-of-voice and citation tracking tools
- Document co-citation trends and competitor mentions
- Support reporting on authority growth and AI visibility metrics
What Success Looks Like:
- Consistent secured placements in relevant, authoritative publications
- Growth in high-quality backlinks and brand mentions
- Measurable lift in branded search and AI citation visibility
- Strong coordination with internal SEO team
- Outreach velocity that meets weekly benchmarks
QUALIFICATIONS:
- 1 to 3 years experience in digital marketing, communications, journalism, or SEO
- Strong written communication skills
- Comfortable with outreach, follow-ups, and structured email campaigns
- Highly organized and comfortable working in spreadsheets and project management tools
- Curiosity about SEO, AI search, and digital authority
- Comfortable executing repetitive but strategic tasks
- Nice to Have
- Familiarity with SEO tools (Semrush, Ahrefs, etc.)
- Experience with media pitching or guest content placement
- Understanding of how backlinks impact search visibility
Why This Role Matters:
- AI systems increasingly surface and cite brands based on authority signals across the web. This role directly impacts how our clients are represented across search engines, AI platforms, and digital ecosystems
- You will work at the forefront of how visibility is evolving
EEO & ACCESSIBILITY STATEMENT
Primacy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact ADArequests@digitalunited360.com.
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