Job Title: Media Advisor
Location: Northampton, Massachusetts
Company: Northampton Media Group / Saga Communications
Employment Type: Full-Time, Exempt
Position Summary
Northampton Media Group, a subsidiary of Saga Communications, is seeking a full-time Media Advisor to join our sales team in Northampton, MA. The Media Advisor is responsible for developing new business, managing client relationships, selling and creating all pieces of integrated advertising solutions across radio, digital, and related media platforms.
This position requires a self-motivated professional who can prospect, consult, and close new business while adhering to company policies and applicable federal and Massachusetts laws.
“Advertising in 2026 is messy. Too many options. Too many opinions. Too many businesses wasting money because no one is actually helping them figure out what works.
That’s where we come in — and where you might, too.
Northampton Media Group helps local businesses grow by making modern advertising easier to understand and easier to execute. We’re not looking for traditional “radio reps.” We’re looking for Media Advisors — people who can learn quickly, think clearly, and want a career where their ideas matter.
As a Media Advisor, you’ll work directly with local business owners, helping them reach new customers using a blend of powerful local radio and smart digital tools. You’ll be backed by strong leadership, creative support, and a strategy that actually makes sense in today’s world.
Outside sales experience helps, but media experience is not required. If you can learn, think, and communicate clearly, we’ll teach you the rest. What matters most is curiosity, resilience, and the desire to help real businesses solve real problems.
This is a job where the effort you put in actually shows up in your paycheck — and where the work you do impacts real people in your own community.”
– Mike Ekblom, General Manager
Compensation
- First 90 Days of Employment: Annualized base salary equivalent to $50k-70k during initial training period, to ensure client development
- After 90 Days: $40k-75k annual base salary plus 8% commission on gross sales
- Uncapped commission potential
- Total compensation will vary based on individual performance
Compensation structure is subject to company policy and applicable law. This position is classified as exempt under the Fair Labor Standards Act (FLSA) and Massachusetts wage and hour laws.
Essential Duties and Responsibilities
- Prospect and develop new business within assigned territory
- Conduct client needs assessments and develop customized marketing strategies
- Present and sell integrated radio and digital advertising solutions
- Meet or exceed established revenue goals
- Maintain accurate documentation in CRM systems
- Use AI tools to complete various tasks
- Work closely with WRSI The River, WHMP News & Info, Lazer Rocks, Rewind 94.3, and other Saga Communications staff to record spots and deliver appropriate data
- Coordinate with internal teams to ensure effective campaign execution
- Comply with all company policies and applicable advertising regulations
Required Qualifications
- Prior experience in advertising, sales or marketing
- Experience with copy writing, google ads, or community building is a plus
- Strong communication, negotiation, and presentation skills
- Ability to work independently and manage multiple priorities
- Proficiency with Microsoft Office, PowerPoint and CRM platforms
- Valid driver’s license and reliable transportation for local travel
Bachelor’s degree or equivalent experience preferred
Work Environment & Physical Requirements
- Primarily office-based with regular travel within the local market
- Ability to sit, stand, and operate standard office equipment for extended periods
- Occasional attendance at client meetings and company-sponsored events
Benefits (Massachusetts-Compliant)
Eligible employees may participate in company-sponsored benefit programs, which may include:
- Medical, dental, and vision insurance
- 401(k) retirement plan
- Paid time off and company holidays
- Massachusetts Earned Sick Time in accordance with state law
- Massachusetts Paid Family and Medical Leave (PFML), where applicable
- Professional development opportunities
Benefit eligibility and participation are governed by plan documents and company policy.
Equal Employment Opportunity & Compliance
Northampton Media Group and Saga Communications are Equal Opportunity Employers. We comply with all applicable federal and Massachusetts laws, including but not limited to:
- Massachusetts Fair Employment Practices Act
- Massachusetts Equal Pay Act
- Americans with Disabilities Act (ADA)
- Title VII of the Civil Rights Act
- Massachusetts Pregnant Workers Fairness Act
All qualified applicants will receive consideration for employment without regard to race, color, religious creed, sex, gender identity, sexual orientation, pregnancy or pregnancy-related conditions, national origin, ancestry, age, disability, genetic information, veteran status, or any other protected status under applicable law.
Reasonable accommodations will be provided to qualified individuals with disabilities and to pregnant employees as required by law. Applicants requiring accommodation during the application process should contact Human Resources.
Employment is at-will, meaning employment may be terminated at any time by either the employee or the Company, with or without cause or notice, subject to applicable law.
If you’re ready to explore a new chapter, send your resume and cover letter in confidence to:
Mike Ekblom, General Manager
Northampton Media Group
15 Hampton Ave
Northampton, MA 01060
careers@wrsi.com
Northampton Media Group is a division of publicly held Saga Communications
