Overview
We are seeking a Director, Digital Advertising Operations to lead the management,
optimization, and integration of our digital advertising operations team. In this role, you will
manage our digital advertising operations end to end—from order intake through
traJicking, optimization and reporting. You will collaborate with cross-functional teams to
support new product development, streamline workflows, and drive automation and
innovation in digital ad operations.
Key Responsibilities
• Take operational ownership of all digital ad platforms and processes from order
entry through fulfillment, reporting, and invoicing.
• Align traJicking and campaign management standard operating procedures with
downstream systems (Order Management Systems, billing, data warehouse, BI) and
maintain change control.
• Coordinate new product rollouts and platform updates, ensuring proper data flow
into reporting, billing, and Power BI dashboards.
• Implement and maintain a cohesive change management process for initiatives
impacting ad servers and related platforms.
• Plan and execute platform migrations and upgrades; lead User Acceptance Testing,
cutovers, and post-launch stabilization.
• Oversee platform setup, configuration, and maintenance across ad servers (e.g.,
Google Ad Manager), DSPs (e.g., DV360, The Trade Desk), OMS/workflow, and
analytics tools.• Monitor delivery, pacing, margins, and revenue at risk; drive optimizations, manage
makegoods, and ensure on-time, accurate reconciliations.
• Drive automation (alerts, QA, traJicking, reconciliations) and build clear, up-to-date
documentation and SOPs.
• Manage vendor relationships and contracts; track license utilization and platform
performance against KPIs.
• Lead, coach, and scale a high-performing operations team; set SLAs, capacity
plans, and career development paths.
Required Qualifications
• 8+ years in digital advertising operations/ad tech/platform management; 5+ years in
a leadership role.
• Expertise with Google Ad Manager and programmatic platforms (DV360, The Trade
Desk), OMS/workflow tools, and traJicking processes.
• Proficiency with analytics/reporting (Power BI, Tableau, GA4); strong attention to
data accuracy and reconciliations.
• Excellent cross-functional communication, stakeholder management, and
documentation skills.
Preferred Qualifications
• Familiarity with tag management (e.g., Google Tag Manager) and troubleshooting ad
tags.
• Knowledge of VAST/VPAID, viewability/IVT, brand safety, header bidding, PMPs, and
audience targeting.
• Experience with platform migrations, change management, and UAT best practices.
