Are you a dynamic sales leader ready to drive revenue growth and build high-performing teams? KXXV, the E.W. Scripps ABC affiliate in Waco, Texas, is seeking a Senior Director of Sales who will lead our sales management team to help local and national businesses reach customers through compelling multi-platform advertising solutions. This role offers the opportunity to shape sales strategy, develop talent, and make a significant impact on our station's success while working with cutting-edge advertising platforms including OTT video, digital display, social media, and broadcast television.
WHAT YOU'LL DO:
Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station
Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved
Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue
Manage the sale of advertising time to clients/agencies, involving local travel and national travel
Meet with clients, advertisers and community organizations to maintain high visibility in the market
Collaborate with other sales leaders to create best practices that optimize performance of team
Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies
Proactively create and manage enterprise or local station initiatives and new business projects
Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved
Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready
Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management
Effectively manage all personnel issues
Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders
Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations
Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition
Maintain integrity in all business dealings
Other duties as assigned
WHAT YOU'LL NEED:
Bachelor's degree in business or related field or equivalent experience preferred
Generally, 10+ years proven success in media sales, including at least 3 years of management responsibility
Inventory, pricing, political advertising/guidelines experience required
Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits
WHAT YOU'LL BRING:
Strong analytical abilities; foresee potential pitfalls within a strategy while remaining positive about achieving the benefits
Facilitative problem-solving abilities
The desire for decision-making authority and the willingness to accept decision-making responsibility
Strong initiative to tackle new and difficult challenges
Effective in a variety of formal presentation settings both inside and outside the organization
Proven and effective leadership skills; fosters open dialogue, empowers others, addresses conflict quickly and directly
Strong coaching skills; able to provide feedback and developmental coaching with empathy
Proven ability to remain calm under pressure while managing multiple tasks in a fast-paced environment
Advanced oral and written communication skills
Advanced computer skills including Microsoft Office and Zoom
Some travel required
WHERE YOU'LL LIVE, WORK AND PLAY:
Waco, Texas offers the perfect blend of small-town charm and big-city amenities in the heart of Central Texas. Located along the Brazos River between Dallas and Austin, Waco has experienced a remarkable renaissance in recent years, becoming a destination for families and young professionals alike. The city is home to Baylor University, bringing vibrant energy and cultural events to the community. Waco's revitalized downtown features the famous Magnolia Market at the Silos, eclectic restaurants, craft breweries, and local boutiques. Outdoor enthusiasts enjoy the extensive Cameron Park trail system, water activities on the Brazos River, and nearby Lake Waco. With affordable housing, no state income tax, warm Texas hospitality, and a thriving business community, Waco offers an exceptional quality of life where you can build both your career and your roots in a welcoming, growing city.
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If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife > My Info > View Open Positions at Scripps.
SCRIPPS’ COMMITMENT TO A CULTURE THAT CREATES CONNECTION:
At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.
ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating connection. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlet Scripps News and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps Sports serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach of up to 100% of TV households. Founded in 1878, Scripps is the steward of the Scripps National Spelling Bee and its longtime motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
