Job Position: Digital Sales Manager
Department: Digital Sales
Reports to: Senior Director, of Digital Sales
FLSA: Exempt
Status: Full-time
Work Location: Charlotte, NC
OVERVIEW:
The Radio One story began simply with a dream and one radio station. Over Forty-five years, 13 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.
The Digital Sales Manager’s responsibility is to work directly with our radio station’s sales teams to increase and maximize advertising revenue across our online network of websites. As well as managing Radio’s extended portfolio of digital targeting products and services. This individual will coordinate the sales and service of all advertising schedules for their assigned website properties.
Ideal candidates will have a thorough understanding of digital advertising and marketing strategy. They will be on top of shifting media trends, and how the web is impacting marketplaces and companies' business models. They will demonstrate an ability to think creatively, sell strategically, and communicate effectively internally and externally.
ESSENTIAL RESPONSIBILITIES:
- Oversee and coordinate integrated sales efforts for Radio One's local radio sales team, providing leadership and strategic direction to enhance their ongoing sales initiatives including:
- Provide continuous education to the local radio sales team on digital media salesensuring they stay informed on industry trends.
- Develop comprehensive sales proposals for local sales staff and review station RFPs, offering strategic recommendations to maximize revenue potential.
- Coach local sales staff on effectively leveraging Radio One Digital properties to develop revenue-generating programs.
- Establish and maintain territory sales agenda, prioritizing and organizing sales calls with local sales staff to ensure maximum return on investment.
- Create unique integrated sales properties and promotions
- Coordinate account strategy and sales plans with the VP of Digital Sales
- Collaborate with the Ad Sales team to maximize revenue by efficiently managing advertising inventory and pricing for all revenue-generating programs.
- Work with local sales team to gather, organize and submit all campaign details including creative assets to the Digital Client Services Team for campaign execution.
- Own campaign delivery for all local digital campaign deliverables within markets of responsibility.
- Monitor and evaluate local station’s online inventory and pricing
- Submit monthly, quarterly and annual inventory and sales forecasts (by assigned station/market)
- Collaborate with the digital department heads and team members to;
- Bringing relevant local opportunities and helping to develop effective research and innovative marketing tools by pinpointing online consumer trends necessary to create a category and advertiser-specific strategic solutions
- Analyze competitive (local) online media marketplace
KNOWLEDGE/SKILLS/ABILITIES:
- Dedicated and driven work ethic, excellent writing skills, comfortable making presentations to all size groups (5-50), outstanding computer skills, some travel required
- Complies with Network and Urban One’s mandatory training and adheres to related course deadlines
- Demonstrated ability to lead, motivate and direct a team to include but not limited to:
- Provide regular constructive feedback
- Resolve issues/conflicts with diplomacy in a timely manner
- Provide ongoing guidance and support for growth and development
- Deploy effective coaching skills
- Practical understanding of anti-harassment and discrimination laws
- Ability to effectively administer performance reviews, and corrective action plans as appropriate.
- Ensure team (s) attend mandatory department and/or mandatory company training (s) as required
- Submit to a criminal background check
- Legal right to work in the United States
EDUCATION and/or EXPERIENCE
Minimum 2-3 years of online advertising sales along with 2-3 years of other media sales experience. BS/ BA degree required.
This job description is not intended to be an exhaustive list of duties or responsibilities. Employees may be required to perform additional job-related tasks as assigned, and the Company reserves the right to modify this job description at any time, with or without notice. This position is at-will, unless otherwise governed by a fully executed written agreement.
Urban One is an Equal Opportunity Employer and does not discriminate on the basis of disability, race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, veteran status, or any other protected characteristic under applicable law. Urban One is committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the application process or to perform the essential functions of this role, please contact HR_Recruiting@urban1.com
