The PR Coordinator will complete foundational work to support earned media, influence, and special events.
Main Accountabilities
- Strategic mailings and evergreen product seeding
- Projects: new launch mailings, product requests for editorial consideration, reactive product support, initiative-driven large-scale mailings
- Includes product closet tracking – daily record-keeping as it pertains to stock levels and product allocation
- Follows up on all requests and executes via messenger, FedEx, etc.
- Oversee summer intern for special projects
- List management and building
- Management of digital “rolodex” and corresponding face charts
- Manages, compiles and updates all media lists (including but not limited to long-lead, short-lead, regional, weekly, Canadian, newspapers, TV, and online); keeps track of editor changes / promotions and magazine launches / folds
- Projects: integrate changes to media lists, manage social listening dashboard additions and subtractions where appropriate, build social listening campaigns
- Press & social clips and reporting
- Tracks and compiles: daily press clips, monthly press reports, launch press recaps, monthly social reports
Event support
- Projects: invitation dissemination, RSVP management, shipment management (packing lists, product orders, and more), itinerary, Run-of-Show building, face chart creation, RSVP reconciliation, recap support
- On-the-ground support at events
- Greeting guests & checking in
- Stuffing and distributing gift bags
- General staffing needs
- Influencer programming
- Projects: evergreen influencer scouting, campaign support, analytics and recaps, social listening tracking and management, support of incremental moments (spa, retail, masterclasses)
Special projects
- Manage travel accommodation details (press trip itineraries, flights, car bookings)
- Award submissions / database of consideration + past wins
- Remain current with beauty trends, culturally relevant events, entertainment industry, and all media platforms
- Maintenance of departmental supplies & spaces – boxes, bags, samples; PR closets & storage
Knowledge, Skills and Experience
- Accomplishes tasks accurately, thoroughly and with a keen eye for detail
- Captures and understands the luxury aesthetic and sensibility of the brand
- Highly motivated and enthusiastic/ energetic
- Interested in the beauty/ fashion industry
- Strong administrative skills
- Detail oriented and organized
- Multi-tasking skills
- Proactive self-starter mindset
- Fast learner
- A driven motivation to learn and contribute; create efficiencies and share/learn best practices
