Digital Campaign Manager – Illini Media Group

Saga Communications • Full-time • Champaign, IL, US • 2d ago

Pay: $49,828.85 – $70,000.00 per year

Job description:

Digital Campaign Manager

The Digital Campaign Manager is the control center for all digital advertising execution at Illini Media Group. This role ensures that every PPC, Targeted Display, and Social Media campaign moves through a clear, disciplined process, from order intake to execution, optimization, and performance storytelling.

This is not a “build ads all day” role.

It’s an ownership role.

The right person loves clarity, thrives on coordination, and takes pride in making complex systems feel calm, organized, and predictable.

What You’ll Own (Not Just Support)

Single Intake & Quality Control

Serve as the single point of intake for all digital advertising orders

Review every order for completeness, clarity, and alignment with goals

Ensure budgets, timelines, assets, and expectations are clearly defined before execution

Push back (politely and confidently) when something isn’t ready

You prevent problems instead of cleaning them up later.

Assignment & Coordination

Assign approved orders to the appropriate specialists:

PPC

Targeted Display

Social Media

Act as the central hub between sales, managers, and specialists

Field questions, changes, and follow-ups so specialists can stay focused on execution

Specialists execute. You orchestrate.

Campaign Oversight & Optimization

Monitor live campaigns to ensure they launch on time and perform as expected

Collaborate with specialists on optimizations and adjustments

Step in directly when needed to improve performance or resolve issues

Maintain confidence and control even when multiple campaigns are moving at once

You’re not panicked by moving parts – you organize them.

Reporting & Performance Storytelling

Translate campaign data into clear, understandable insights

Support managers and sales teams with performance context and talking points

Help turn numbers into stories that explain what worked, what didn’t, and what’s next

You make data useful, not intimidating.

This role is ideal for someone who:

Naturally thinks in systems and processes

Is calm, organized, and unflappable when things get busy

Enjoys being the connector between people and teams

Is comfortable saying “not yet” or “we need more info first”

Takes pride in being dependable and trusted

Prefers ownership over spotlight

Likes things done right, not just fast

If you secretly enjoy checklists, workflows, and clean handoffs… this role will feel like home.

What This Role Is Not

Not a high-volume ad builder role

Not a reactive support position

Not a sales role

Not a place for chaos, freelancing, or “winging it”

This role brings order, clarity, and consistency to digital advertising execution.

Experience That Helps (But Isn’t Everything)

Experience with PPC, display, or paid social advertising

Comfort working with performance data and dashboards

Experience coordinating between sales and technical teams

Agency, or digital advertising background is a plus

We care more about how you think and work than where you’ve worked.

How Success Is Measured

Orders are complete before execution

Campaigns launch on time

Specialists stay focused and productive

Sales teams feel supported, not confused

Managers trust the process

Clients get clear performance stories

When this role is done well, everything feels smoother, even when volume increases.

Final Reality Check

If you love:

Creating order from chaos

Being the steady hand others rely on

Owning outcomes instead of tasks

You’ll thrive here. If you prefer constant adrenaline, loose structure, or skipping steps… this role will feel frustrating.

Job Type: Full-time

Benefits:

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Work Location: In person

To submit your application, click the ‘APPLY FOR JOB’ button below or send your resume and a cover letter to: julrey@illinimediagroup.com

Illini Media Group is an Equal Employment Opportunity employer.

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