WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
_________________
This is a temporary position with an expected duration not to exceed (10) months
Position Summary
As part of the broader Consumer & Fan Insights team, and reporting to the Fan & Partner Insights Lead, the Commercial Insights & Measurement Director will be a strategic and analytical consumer & commercial insights professional supporting our Global Media Partnerships and Data Collaboration teams. This role will be charged with compiling and translating both first party and third-party fan & audience data into actionable insights that inform partnership media campaign strategies, data collaboration revenue growth opportunities and measure success against defined partnership objectives for ROI and KPIs. You’ll lead efforts to understand and profile consumer behavior and attitudes, evaluate partner campaign and data collaboration effectiveness, and identify opportunities to leverage high-value audience segments using syndicated, proprietary and first-party data.
Key Responsibilities
- Partner with media partnerships and digital ad sales teams to deliver audience insights that inform campaign strategy and client pitches
- Design and execute campaign effectiveness studies to measure impact across key performance indicators (KPIs) – e.g. brand, sales, behavioral lifts
- Translate campaign effectiveness study findings into compelling narratives that demonstrate partner ROI and support renewals and upsells
- Leverage first-party data to identify, profile, and segment high-value audiences based on partner and market needs
- Develop scalable measurement tactics to quantify the value of audience-based targeting and data collaboration for partners
- Collaborate with cross-functional teams including data analytics, data enablement, data platforms & technologies and data science teams to enhance audience segment offerings, data collaboration opportunities and go-to-market strategies
- Present insights to internal stakeholders and external clients with clarity and strategic relevance
- Support go-to-market efforts with data-driven storytelling and audience intelligence
- Stay informed industry trends in audience insights, campaign measurement and data enrichment, collaboration and monetization
- Promote sales cycle acceleration through delivery of timely actionable insights that drive both short-term and long-term partner relationships and maintain competitive edge in market
- Manage measurement vendor relationships and assess new vendor methodologies for applications to expand and innovate partner offerings
Required Skills/Qualifications
- Bachelor’s degree in related field required
- 8+ years in commercial and/or consumer insights, marketing analytics, or ad sales research, preferably with digital, broadcast media and/or agency experience
- Strong grasp of media measurement methodologies and applications (brand lift, sales lifts, behavioral lifts, attribution, MMM, etc.)
- Experience working with and mining first-party data (e.g. SQL), syndicated data (e.g. GWI, ComScore, MRI-Simmons, etc.), audience profiling and segmentation tools, social listening tools (e.g. Talkwalker)
- Excellent storytelling skills with the ability to translate data into business impact
- Experience presenting to senior level management and client teams
- Exceptional analytical, quantitative, problem-solving and critical thinking skills
- Ability to successfully navigate cross-functional teams and prioritize across competing needs
- Familiarity with ad sales operations and ad tech platforms (DSPs, DMPs, CDPs)
- Experience in supporting sports sponsorship or media sales teams
- Exceptional analytical, quantitative, problem-solving and critical thinking skills
Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical; short-term disability; mental health coaching/therapy; and sick time.
Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.
Salary Range
$5,300 - $5,700 bi-weekly
Job Posting Title
Project
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About The NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
