WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
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Group Summary
The Media Partnerships Group is responsible for sales and activation of the NBA, WNBA, NBA G-League, Basketball Africa League, USA Basketball Owned and Operated media channels. This includes, but is not limited to, NBA.com, the NBA App, NBA TV, and NBA Social Media Channels. The group is collaborations with all the NBA’s global media partners to effectuate media sales across the full ecosystem.
Position Summary
This Associate Vice President will oversee Pricing, Planning, Packaging, and Media Sales Operations across the full media portfolio. This leader plays a pivotal role in shaping monetization strategy, advancing ad‑tech capabilities, optimizing programmatic revenue, and driving operational excellence across all platforms. The AVP will directly manage a team across three core functions.
Major Responsibilities
- Oversee three interconnected media functions: Pricing & Planning, Ad Tech & Operations, and Media Sales Collateral including long‑range and tactical media planning cycles, ensuring alignment with business objectives and inventory utilization goals
- Manage, mentor, and develop a team of professionals across pricing, planning, ad tech, and sales enablement
- Oversight of pricing frameworks, packaging strategies, and sponsorship structures that support revenue growth and marketplace competitiveness
- Create monetization structures for first‑party audience data to enhance targeting, personalize ad experiences, and unlock new revenue streams across direct and programmatic channels
- Identify emerging media trends, formats, and marketplace shifts to proactively shape monetization strategy
- Lead the strategy, roadmap, and optimization of ad‑tech systems, including ad servers, data platforms, measurement tools, and workflow automation
- Evaluate and implement new technologies to enhance yield, improve delivery accuracy, and support evolving advertiser needs
- Champion automation, workflow optimization, and technology adoption to scale operations and reduce friction
- Oversee the programmatic business across open exchange, PMP, and programmatic guaranteed channels
- Identify, evaluate, and manage SSP, DSP, data, and measurement partners to maximize revenue and operational efficiency
- Monitor marketplace dynamics and partner performance to inform investment and partnership decisions
- Serve as a senior liaison to Sponsorship, Product, Technology, Finance, and external ad‑tech partners
- Provide strategic insights and thought leadership to inform product development, go‑to‑market strategies, and client engagement
- Lead the development of annual and best‑in‑class media sales collateral, ensuring consistency, clarity, and competitive differentiation of opportunities
- Translate product capabilities, audience insights, and marketplace positioning into compelling narratives
- Ensure all materials support revenue growth, advertiser education, and marketplace leadership
- Promote cross‑training and knowledge‑sharing to strengthen team versatility and operational resilience
Required Education / Professional Experience
- 12+ years of experience in media pricing, planning, operations, or ad‑tech leadership, with at least 5 years in a senior management role
- Deep understanding of media monetization across linear, digital, and programmatic channels
- Proven success in leading cross‑functional teams and driving strategic initiatives
- Strong analytical acumen and fluency in media planning tools, ad‑tech platforms, and performance metrics
- Proficiency with enterprise media planning, ad‑serving, and yield management platforms (e.g., Operative, FreeWheel, Google Ad Manager), with the ability to translate tool capabilities into pricing, planning, and sales‑enablement strategy
- Experience driving programmatic advertising ecosystems, including SSPs, DSPs, and private marketplaces, with a focus on maximizing yield and operational efficiency
- Exceptional communication, negotiation, and stakeholder‑management skills
- Bachelor’s degree required; MBA or advanced degree preferred
Required Skills / Knowledge Attributes
- Executive presence; strong project management, organizational, and presentation skills
- Outstanding ability to manage multiple projects with precision and attention to detail
- Comfortable navigating ambiguity, leading transformation, and scaling new initiatives
- Ability to identify and act on emerging media trends, formats, and monetization opportunities
- Ability to intake leadership feedback and apply it across responsibilities
- Ability to build strong relationships both internally and externally
Employees currently are eligible to receive an annual discretionary performance bonus, awarded at the sole discretion of the Company and subject to any terms and conditions set by the Company. Employees and/or eligible dependents may be eligible to participate in the following Company-sponsored employee benefit programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; fertility and family-forming assistance; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
Salary Range
$215,000 - $230,000
Job Posting Title
Associate Vice President
We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About The NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in 60 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2024-25 season featured a record-tying 125 international players from a record-tying 43 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with more than 2.3 billion likes and followers globally across all leagues, team and player platforms. NBA Cares, the NBA’s global social responsibility platform, partners with renowned community-based organizations around the world to address important social issues in the areas of education, inclusion, youth and family development, and health and wellness.
