***Salary Range: $160,000 - $195,000***
Company Overview
Interactive One (www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans.
Since its launch in 2008 by Urban One, iONE Digital’s news, entertainment, video, and lifestyle content has driven its growth. From roots in radio, compelling storytelling, and endeavors in frontier technology, the iONE Digital portfolio includes some of the most recognizable brands in the digital landscape. The iONE Digital portfolio focuses on key passion points and interests, including men’s and women’s lifestyle, sports, beauty, fashion, and entertainment - comprised of Cassius, HelloBeautiful, MadameNoire, Bossip, NewsOne, GlobalGrind, HipHopWired, BlackAmericaWeb and Elev8. Each iONE brand is an authoritative voice in its own right. In addition to publishing brands, iONE Digital is home to the original social network for urban millennials, BlackPlanet, and three YouTube brands – The Fumble, Hollyscoop, and Nerdwire.
One X Studios is the in-house branded content and production division of Urban One, the nation’s largest Black-owned multimedia company. We develop culturally rich, purpose-driven content that connects brands to Black and multicultural audiences across platforms including video, audio, digital, and experiential.
Reporting directly to the Co-Chief Revenue Officers and sitting within the Sales organization, this leader ensures advertisers, agencies, and brand partners clearly understand Urban One’s scale, cultural authority, differentiated platforms, proprietary research capabilities, tentpole events, talent, and integrated solutions.
This leader will develop and execute B2B communications strategies that directly impact revenue, driving awareness, demand, and marketplace credibility across industry, trade, business, and select consumer channels. More than a traditional PR function, this role operates at the intersection of Sales, Integrated Marketing, Research, Content & Programming, Audio, TV, Digital, and Executive Leadership, translating the company’s strongest commercial narratives into consistent marketplace visibility.
KEY RESPONSIBILITIES:
Revenue-Driven Communications Strategy
- Develop and execute a B2B communications strategy directly aligned with sales priorities, category growth initiatives, and enterprise partnerships.
- Position Urban One as a must-partner, culturally authoritative, scaled media platform for brands.
- Translate commercial strategy into compelling external narratives.
Trade & Industry Visibility
- Secure consistent presence in advertising, marketing, media, and business trade publications.
- Drive executive interviews, bylines, speaking engagements, and industry recognition.
- Generate earned media that amplifies tentpole events, proprietary research, cross-platform campaigns, and key partnerships.
Sales Integration & Enablement
- Partner closely with revenue leadership to align communications with pipeline priorities.
- Equip the sales team with externally validated proof points and media visibility that enhance credibility and urgency.
Market Presence and Thought Leadership
- Identify and secure strategic speaking opportunities and panel placements at key industry events.
- Develop creative, cost-effective earned media initiatives tied to tentpoles, experiential activations, and cultural moments.
- Amplify presence before, during, and after major events to maximize commercial impact.
Content, Talent & Platform Amplification
- Oversee earned media supporting original content, franchise series, national events, talent, and branded initiatives.
- Elevate executives, sales leaders, and key personalities as industry voices.
- Partner with Research to elevate proprietary insights, cultural data, and industry reports as thought leadership drivers.
Executive, Digital, Corporate Team Leadership
- Serve as a strategic advisor to senior executives on messaging and positioning.
- Oversee management of Urban One LinkedIn presence with a stronger B2B lens.
- Lead and develop communications team members.
- Provide oversight of external PR agencies and vendors.
- Manage budgets, performance metrics, and reporting aligned to visibility and revenue impact.
- Complies with Network and Urban One’s mandatory training and adheres to related course deadlines
CRITICAL COMPETENCIES FOR SUCCESS:
- Deep understanding of the advertising, agency, and media ecosystem.
- Strong executive presence and ability to advise senior leadership.
- Entrepreneurial mindset with a bias toward action and measurable impact.
- Proficient in PR and earned media platforms (Cision, Meltwater, etc.).
EDUCATION/QUALIFICATIONS:
- Bachelor’s degree in Communications, Public Relations, Marketing, or related field required.
- 10+ years of experience in PR, communications, trade marketing, media, or revenue aligned communications.
- Experience within digital media, audio, television, entertainment, or client-facing revenue organizations strongly preferred.
- Proven track record of driving earned media aligned with business growth objectives.
Benefits Package: Comprehensive benefits offerings include, Major Medical, Dental, Vision, FSA, HSA, 401K, PTO, and elective supplemental options.
