Company Description
Hearst Television is a leading and innovative news and broadcasting company, owning and operating 35 television stations and two radio stations across 39 states, reaching over 21 million U.S. television households. With over a century of private ownership, we offer stability and foster a culture of inclusivity, diversity, and excellence. Our employees are empowered, supported, and developed, enjoying opportunities to grow their careers within one of the largest and most trusted organizations in the industry. Recognized with prestigious awards like the Edward R. Murrow and Walter Cronkite Awards, Hearst Television is committed to journalism, innovation, and community service. Join us to be part of a team that shapes the bigger picture while delivering impactful stories and solutions.
Role Description
This is a full-time, on-site role for an Account Executive based in Birmingham, AL. The Account Executive will be responsible for managing client relationships and driving revenue growth by identifying customer needs, selling advertising solutions, and developing creative strategies to meet business objectives. Daily tasks include prospecting new clients, maintaining a portfolio of accounts, preparing proposals, and working collaboratively with the sales, marketing, and production teams to ensure the successful execution of campaigns. The role requires excellent communication, presentation, and negotiation skills to establish and sustain long-term partnerships with clients.
Qualifications
- Sales and Account Management: Experience in sales, prospecting new clients, account management, and developing client relationships to achieve revenue goals.
- Marketing and Advertising: Strong understanding of advertising strategies, digital and traditional media platforms, and creative marketing solutions to address client needs.
- Communication and Presentation: Excellent verbal and written communication skills, including the ability to deliver compelling presentations and prepare professional proposals.
- Technology and Tools: Proficiency in CRM tools, data analysis platforms, and standard office software for tracking client interactions and managing campaign performance.
- Strategic Thinking: Ability to analyze market trends, develop strategic plans, and implement innovative solutions to grow revenue and client base.
- Education and Experience: Bachelor’s degree in business, marketing, communications, or a related field preferred. Relevant sales and advertising experience in the media industry is a plus.
- Personal Attributes: Strong organizational skills, ability to multitask, and a results-driven mindset with the capability to work collaboratively in a dynamic team environment.
