The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world's population sees AP journalism every day.
The Product Manager, Growth & Lifecycle is a key role within the Consumer Product & Technology organization, responsible for executing AP News’ growth product strategy and driving measurable improvements in conversion, engagement, and retention.
This role sits within the Data Products team and focuses on optimizing how users progress through the funnel, from anonymous visitors to engaged users to registered users to donors and recurring supporters. It owns product definition, prioritization, and performance across lifecycle experiences, ensuring that AP’s growth initiatives are data-driven, user-centric, and aligned to business outcomes.
The Product Manager will work closely with peers in Product as well as Engineering, Design, Data & Analytics, Audience Development, Editorial, and Revenue teams to ship high-impact features and experiments that improve user progression and lifecycle outcomes.
Own the day-to-day execution of growth and lifecycle product initiatives, continuously optimizing conversion flows and user journeys across the funnel. You will lead efforts across registration and identity capture, donation experiences and checkout optimization, acquisition and onboarding flows, and lifecycle progression and retention. This includes improving key user experiences such as registration and login flows, donation prompts and landing pages, newsletter signup and email onboarding journeys, and lifecycle messaging across touchpoints. You will drive experimentation and performance optimization across growth surfaces, leveraging A/B testing and data insights, and partner closely with other product owners to support personalization and targeting strategies.
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Support and operationalize personalization and lifecycle campaigns, including building audience segments, defining targeting logic, and managing lifecycle journeys within platforms like BlueConic.
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4–7+ years of experience in product management, preferably in growth, lifecycle, or consumer product roles.
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Familiarity with growth and lifecycle tooling such as Sailthru (ESP), BlueConic (CDP/personalization), Zephr (regwall), or similar platforms.
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Experience with membership, subscription, or donor product, particularly recurring billing UX or donor funnel optimization.
This position follows a hybrid work model based in AP’s New York headquarters. AP employees are onsite three days a week, Tuesday, Wednesday and Thursday.
Salary & Benefits:
The anticipated salary range for this position is $135,000-$145,000, contingent on experience and other job-related factors. Employees are eligible to participate in a 401(k) plan and an employer-sponsored health insurance plan, as outlined in the official plan documents. Additionally, they are eligible for paid time off and holidays per AP policy.
The Associated Press offers comprehensive benefits which include:
AP seeks to build an inclusive organization grounded in respect for differences. We support all aspects of diversity and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, gender identity, disability, status as a veteran, or other characteristic protected by law.
