Nexstar Media Group, the nation’s largest local broadcasting company and a leading digital media organization, is seeking a strategic, results-drivenDirector, Legal Sales Strategyto lead growth initiatives within theLegal & Professional Services vertical.
This role is responsible for driving revenue by positioning Nexstar’s full suite of advertising, marketing, and data-driven solutions—across digital, linear, and advanced AdTech platforms—to law firms and legal service providers nationwide. This leader will define and execute a best-in-class go-to-market strategy, enable and elevate sales teams, and deliver high-impact solutions aligned to the unique client acquisition challenges of the legal industry.
Category Ownership:
Serve as the national subject matter expert for the Legal vertical, owning category strategy, sales execution, and revenue performance across key legal segments (e.g., personal injury, mass tort, family law, and local practice areas).
Solution Selling:
Position Nexstar’s integrated suite of AdTech and marketing solutions—including programmatic, OTT/CTV, search, social, and first-party data activation—to drive client acquisition, case volume, and ROI for law firms.
Sales Enablement:
Develop and deploy vertical-specific playbooks, messaging frameworks, and sales tools tailored to legal marketing use cases (e.g., lead generation, call conversion, brand authority, geographic targeting).
Coaching & Development:
Provide ongoing coaching, joint client engagement, and pipeline oversight to improve seller effectiveness, accelerate deal cycles, and increase close rates within the legal category.
Positioning & Messaging:
Craft compelling, insight-driven narratives aligned with legal advertiser priorities, including cost per case, qualified lead generation, intake efficiency, and competitiveconquesting.
Partnership Management:
Collaborate with internal product teams, data providers, and external partners to enhance Nexstar’s legal-specific offerings, including attribution solutions, call tracking, and lead verification tools.
Market Intelligence:
Stay ahead of key industry dynamics, including legal advertising regulations, competitivespendtrends, consumer search behavior, and emerging client acquisition channels.
7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused onthelegalor professional servicesvertical.
Deep understanding oflaw firm marketing strategies, including lead generation, intake optimization, and compliant advertising practices.
Excellent communication, presentation, and client-facing skills, with experience engaging senior stakeholders.
Familiarity with legal marketing tools and platforms (e.g., call tracking, case management integrations, lead attribution systems).
Salary Range - $200-250K
