The Sr. Paid Search Specialistrole is focused on defining strategy and driving success for top brands across the National, Enterprise and Multi-Location team. In this role, you will act as an advisor and investigator, understanding the clients’ business goals, analyzing current campaigns, the results, the set up, and recommending modifications and appropriate capabilities and implementation skillsets needed to help achieve set benchmarks. This role will own the strategic recommendation elements to help campaigns reach client goals. This role will also take an active role in our pre-sales process and in making initial client recommendations prior to onboarding. The role we play is significant and we strive to exceed our goals and client expectations, while learning, growing, and having fun as a team along the way.
Are you in? Come talk to us, we would love to tell you more!
TheSenior Paid Search Strategistwill focus efforts around four core functions:
Leveraging our in-house reporting dashboards, you will identify and select campaigns to review based on shortfalls you see from established client expectations. In other circumstances, cases will come directly to you from our Sales and Brand Management team, soliciting your advice on recommendations to correct campaign performance. Some brands will be existing, while new, large brands will be also folded in as they are closed by our sales team. Our brands today are primarily focused on SEM, and you will work toensure that this tactic is delivering stellar results across each brand and account within the brand, while helping to partner with colleagues to make strategic recommendations on how to diversify this approach through other advertising platforms.
Recommended changes will then be implemented. Whether helping implement the changes directly or delegating tasks to associated client success managers attached to the brands, you will be accountable for ensuring implementation is completed correctly. From there, continuous optimization will occur with consistent reviews that you will conduct leveraging reporting tools to help tell the story to clients.
Results will then be shared with internal and external clients. Using the same reporting platforms, we will share results and format it in such a way that it tells a story and provides clients valuable insights and recommendations.
This is an individual contributor role with no direct reports and will own the strategic elements of the client relationship while the current/existing managers will own people management of teams and execution disciplines.
Performance Measurements Include (but are not limited to):
- Ability to connect professionally with other teams to ensure smooth and on-time deliverables.
- Ability to drive urgency with internal teams to meet & exceed external client commitments
- .Ability to identify product diversification, revenue retention and expansion opportunities.
- Ability to make recommendations and facilitate remediation efforts for distressed accounts or clients that lack strategic direction (the latter especially applicable to new brands).
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The annualized base salary for this role will be $70 000,00 - $85,000.00. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicabl
