MNRK Music Group is looking for a Manager, Direct to Consumer Operations to join our team in New York. Reporting to the VP, Direct to Consumer, this role leads the management and optimization of MNRK's direct-to-consumer business across e-commerce storefronts, product launches, merchandising, inventory, and fulfillment operations.
The ideal candidate combines strong e-commerce expertise with operational excellence, using data-driven insights to enhance customer experience, drive revenue growth, and support successful physical and digital product releases. As a key cross-functional partner, this individual will collaborate with marketing, retail, production, and external vendors to deliver a seamless consumer journey from product launch through delivery. The successful candidate will thrive in a fast-paced environment, balancing strategy and execution while helping shape the continued growth of MNRK's direct-to-consumer business and fan experience.
What You Will Be Doing:
- Own and optimize the direct-to-consumer storefront experience across e-commerce platforms, marketplaces, and social commerce channels, ensuring a seamless customer journey and strong conversion performance.
- Manage digital merchandising, product catalog updates, pricing, promotions, and launch execution to maximize visibility, engagement, and revenue.
- Monitor storefront performance and customer behavior, leveraging analytics, testing, and reporting to identify opportunities for optimization and growth.
- Partner with marketing teams to support email, retention, paid media, and promotional initiatives that drive traffic and sales across DTC channels.
- Lead inventory planning and coordination with fulfillment partners, ensuring product availability, accurate inventory visibility, and efficient order fulfillment.
- Oversee physical product operations for vinyl, CDs, and other formats by coordinating production timelines, vendor relationships, and release schedules in partnership with internal stakeholders and external manufacturing partners.
- Partner cross-functionally with marketing, retail, finance, operations, and external vendors to execute product launches, improve operational processes, and support continued growth of the DTC business.
What Makes You Qualified:
- 5+ years of experience in direct-to-consumer operations, e-commerce, digital merchandising, or related functions, preferably within music, entertainment, media, or consumer products.
- Proven experience managing e-commerce storefronts, product launches, merchandising, and customer experience initiatives.
- Strong analytical skills with experience using performance data and reporting tools to drive business decisions and revenue growth.
- Experience with Shopify, Shopify Plus, or similar e-commerce platforms, including marketplace and fulfillment integrations.
- Demonstrated ability to manage multiple projects and product launches simultaneously while maintaining strong attention to detail.
- Experience working cross-functionally with marketing, operations, finance, retail, and external vendor partners.
- Knowledge of inventory planning, fulfillment operations, and physical product supply chains.
- Excellent communication, organization, and project management skills with the ability to thrive in a fast-paced environment.
What Would Be Music to Our Ears:
- Music industry, entertainment, or media experience.
- Experience with Klaviyo or similar CRM and retention marketing platforms.
- Familiarity with paid media channels, including Meta and Google.
- Knowledge of physical music production, distribution, and fulfillment processes.
- Experience with Luminate reporting, chart strategy, or related music industry tools.
- Passion for physical music and the independent music landscape.
MNRK Music is a global music company that includes several historic and groundbreaking record labels including Dualtone Records, Last Gang Records, and deep catalog repertoire. We are committed to fostering creativity, diversity, and innovation in the music industry.
This is a hybrid role that will require you to commute to our New York office a minimum of three days a week.
