Job Description:

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

●Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.

●Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

●Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

ADA is the independent distribution and label services arm of Warner Music Group, breaking brand new artists and supporting industry legends. We bring the full passion and power of our people to every engagement, magnifying artists’ impact and helping them build the career of their dreams.

ADA’s Digital Marketing team is the heartbeat of its Label Services offering, partnering directly with artists, managers, and labels -- as well as cross-functional ADA and Warner teams -- to bring artist campaigns life and grow audience across social, streaming, CRM, and beyond. We are both creative cultural authorities and meticulous digital operators, driven by a passion to optimize, innovate, educate, and empower in harmony with our indie partners.

Your role:

ADA is looking for a strategic digital marketer with expertise in social content strategy to join the digital marketing team as Manager, Digital Marketing. The Manager, Digital Marketing will be responsible for developing comprehensive digital strategies for marketing releases from Label Services artists and distributed partners across genres and career stages, with a focus on hip-hop and R&B. The position will handle a roster of projects and develop campaigns that create cultural conversation, build artist social followings and engagement, and drive music consumption. We are looking for individuals who are both creative and analytical, possessing expertise in industry standards for digital marketing in the music field.

Here you’ll get to:

Develop single and album rollout campaigns to successfully grow music streams, video views, UGC, social media engagement, CRM/fan acquisition, and an overall digital creative vision for ADA Label Services partners
Partner with artists and management to craft a social narrative and content strategy for each artist that elevates their brands and drives fandom, cultural conversation and music consumption
Craft, commission, and handle budgets and plans for Label Services releases including content creation, advertising, influencer marketing, AR and custom web development
Build and lead new and ongoing relationships with online partners, third-party marketing agencies, content creators, and influencers
Monitor campaigns in real-time, making recommendations for continuous improvement. Create post-mortem analyses to quantify the impact of each campaign and measure effectiveness of each tactic.
Track and report on UGC trends and activity across short-form surfaces
Assist with the development and optimization of online artist properties and communities (eg YouTube, TikTok, Discord, microsites) as applicable
Work with the head of Label Services and Commerce leads to develop marketing drivers to support opportunities with streaming services. Analyze consumption patterns on a track or artist level to inform tailored social campaigns to drive streaming
Collaborate with internal ADA teams including Commerce, Label Management, Publicity, International, Catalog, and Sync to build cohesive marketing campaigns and achieve project goals across a diverse roster
Maintain authoritative level knowledge of social platforms and social content strategies with a deep understanding of how to use each platform to drive engagement and consumption. Define engagement and audience growth goals and create a roadmap to reach those goals
Recommend new digital tools and partnerships for Label Services artists and label clients, including both platforms, insights, and marketing tools, as well as partnerships with upcoming sites/services.
Update artists, managers, and internal customers on product changes and standard practices
Build and maintain relationships with social media platform representatives and participate in regular update meetings as led by department head
Conceive and run campaign strategies for ADA’s social and digital brand presence

About you:

You have a Bachelor’s degree or equivalent preferred
You have a minimum of 3+ years professional experience in digital/social media marketing in the music industry with a focus on hip-hop and R&B
You have experience leading an artist roster and multiple projects simultaneously
You have outstanding organizational and communication skills and expertise in social media content strategy
You have a passion for technology, socials, music, and fan-focused digital strategies
You have your finger on the pulse of current social media and cultural trends and values, especially amongst Gen Z consumers
You have experience analyzing and communicating data and insights trends
You are outgoing, and build and maintain relationships
A problem-solving demeanor to get it done, no matter the challenge
The ability to excel in a fast-paced, team-oriented environment
Strong background in digital strategy, with duties at previous employers that included day-to-day work in this area
Ability to work on tight timeframes and move projects forward with limited assets
Demonstrate leadership in team discussions and client meetings
A deep understanding of interactive technologies and communication tools, including:
- TikTok
- Facebook
- Instagram
- X
- YouTube
- Snapchat
- Discord
- Twitch
- Website strategy
- Email/SMS strategy

We’d love it if you also had:

Hands-on digital advertising experience
Interest or experience in gaming and streamers
Graphic design (eg. Canva, Photoshop) and video editing skills (eg. FinalCut, Capcut)
Familiarity with file sharing applications, rippers, converters, encoders, etc
Experience using project management software (eg Airtable or Asana)

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

#LI-Hybrid and #LI-Onsite

This position requires a minimum of four days per week in the office. We value in-office collaboration and believe it's essential for talent development and fostering strong working relationships.

Salary Range$67,500 to $75,000 AnnuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Links to relevant documents:

2025 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf

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