Reporting to the Executive Director of Live Events & Underwriting, the Director of Activations provides visionary leadership to develop and execute regional and event strategies that bring the Ministry’s mission to life. This role drives innovative, high-impact activations that create meaningful audience connections, inspire partnership, and amplify the K-LOVE and Air1 brands with excellence and purpose across every live experience. The Director of Activations leads with creativity, collaboration, and spiritual integrity to ensure every event moment points people toward hope and connection.

A vital responsibility in this role representing both personally and professionally the Ministry to mirror the values of K-LOVE and Air 1 amongst executives, talent labels, and Ministry partners.

In addition, a VALUES FIT is top priority. Do our values align with yours? Mission, Beliefs & Values. If so, please read on.
Please include a portfolio on your resume.

This is an in-office role in Franklin, TN

Here’s just some of what you will be doing daily…

Successfully lead a team of event and live event staff to ensure strategy across all markets.
Recruit and develop talent. Manage performance; provide coaching, training and mentoring in order to maximize performance and professional growth
Manage multi-market touring programs, street team operations, and immersive brand experiences at concerts, festivals and major events
Develop and maintain relationships with industry and event partners to achieve Ministry goals. Including concert promoters, festival owners, promotional partners, artist management and others as required.
Own national activation budgets, vendor contracts, equipment resource allocation and logistics planning
Track and report performance metrics, audience engagement and sponsor deliverables
Participate in promotional events and other industry related events as required, positively representing all K-LOVE brands

We are looking for a very specific skill set and business acumen. If you can say yes to each of these requirements, then we want to meet you!

Bachelor’s degree, or combination of education/training with relevant experience.
Minimum 8-10 years’ experience in marketing, live events and promotions.
Minimum 5 years’ leadership, managing a team/or people
Deep working knowledge in one or more of the core areas listed below and knowledgeable across all related disciplines including:
Experience in organizing and executing live events preferably within the radio industry or alternatively, from a faith based or music industry
Ability to develop strategic partners to further promotion and events of the Ministry and our mission
Demonstrated ability to build and manage budgets, vendor contracts and timelines
History of developing and executing sponsorship deliverables for major brand partners
Experience building operational processes, training systems, and SOPs for event execution
Strong data-driven solving and real-time troubleshooting at live events
Strong written and verbal communication and presentation skills
A collaborative and flexible style, with a strong service mentality. Need to be seen as a team player
Excellent interpersonal skills with the ability to develop sincere business/Ministry relationships
Strong written and verbal communication and presentation skills
Demonstrated commitment to the social sector with a passion for our mission and values
Why work for Educational Media Foundation, K-LOVE/Air1?

Educational Media Foundation (EMF) is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa, CA, with a singular radio station, EMF today owns and operates the nation’s two largest Christian music radio networks (K-LOVE and Air1) with over 1,000 broadcast signals across all 50 states, streaming audio reaching around the world, and a growing family of media ministries including podcasts, books, films, concerts, and events. EMF employs nearly 500 team members between its office in Franklin, TN. You can view our mission and values here Mission, Beliefs & Values.

What can we offer you?

We provide a competitive salary range – and that’s not all!

Industry leading Medical, Dental & Vision coverage
Short/long term disability and life insurance
Robust 401K with company match
Parental leave with Baby Bonding pay
Generous PTO, holiday and sick pay
Unique company culture that includes exclusive access to concerts, movie premieres, media industry events, and more
Leadership and Career Development Programs including free access to LinkedIn Learning platform
“As an Equal Opportunity Employer, EMF makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and the promotion of equal employment opportunities regardless of protected class, characteristic or status. However, EMF is also a religious non-profit organization where all team members contribute to the Company’s mission of encouraging our audiences “to have a meaningful relationship with Christ.” Therefore, pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), EMF has the right to hire only candidates who agree with the Company’s Statement of Faith. Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act.”

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Director of Activations