Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over one hundred nationalities. The acquisition of Pasticceria Marchesi 1824 has marked the Group’s entry into the food sector, applying the same high-quality criteria. Very proactive also in the art field, the Prada Group strengthens its presence through contemporary art projects in constant evolution.

JOB PURPOSE

The PR Manager will liaise with U.S. and International Press and, in their role, promote and ensure top representation of the Prada brand and specific product categories across national and regional digital and print media.

RESPONSIBILITIES

Support the management of all U.S. and International editorial sample requests and transactions for Prada Uomo RTW, Shoes, and Accessories collections.
Liaise with Milan and all Prada International press offices to support and promote the brand vision and global product focuses and initiatives.
Collaborate with U.S. teams, Merchandising specifically, to support global and local product focuses and in-store initiatives, and promote these across regional short and long-lead press.
Work in conjunction with the stockroom to optimize sample send-outs.
Support in planning and executing branded content activations.
Generate and analyze DMR reports.
Create a weekly report for Milan, inclusive of weekly requests by the magazine and a weekly coverage report. Additional reporting and recaps are required for special projects and shows.
Create specific press clipping books as needed per subject.
Format and distribute press coverage of all fashion show reviews and relevant news articles to the Milan press office.
Maintain, organize, and archive all press materials, including store photos, lookbooks, press kits, and show videos.
Complete, on an ongoing basis, monthly and seasonal competitive editorial credit reports and loans vs. actual credit reports.
Support the organization of seasonal runway shows as well as image and retail events, including covering media.
Manage and organize together with the U.S. PR team dedicated local press days for the PF and RE collections.
Provide support for press outreach related to Prada Group initiatives.
Create, maintain, and nurture existing relationships with editors, journalists, stylists, and tastemakers relevant to the brand.
Support the Church’s brand, which is under the Prada Group umbrella, in North America, including editorial sample and talent requests.
Manage and delegate tasks to the PR coordinator and department interns.
While corporate office attendance is based on company needs, the role requires three days per week in the Prada corporate office.

KNOWLEDGE AND SKILLS

Bachelor's degree preferred in design/fashion marketing or related field
Regular attendance and punctuality
Ability to professionally interact with management and coworkers
Strong organizational skills, multi-tasking, time management, and prioritizing capabilities
Travel may be required

Joining our Company means working in a creative, international environment with teams motivated by curiosity and a quest for excellence. The engine of our success is the importance and value we place on our people's talent and passion, which lead to their professional growth.

Prada Group promotes an inclusive work environment, ensuring equal opportunities for all candidates, regardless of gender, ethnicity, sexual orientation, disability, or other personal characteristics. We believe that diversity is a value and we are committed to build a fair and respectful workplace for all.

This position will pay an annual salary of $95,000 to $105,000 and may be eligible for bonuses and other incentive opportunities. The rate of pay offered may vary based on job-related knowledge, skills, and experience.

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