Job Title: Public Relations Specialist

Location: New York, NY, 10018 (Hybrid)

Duration:11+ Months

Pay Rate: $29.70/hr. (All Inclusive & No Benefits)

Job Description:

General summary:

The Public Relations Specialist will support the day-to-day PR activities for Sunglass Hut. This hybrid role is based in New York City and reports to the Sunglass Hut Americas PR Manager, with oversight from the Global Retail PR Director.

Roles & Responsibilities:

Support the PR Manager in the day-to-day execution of Sunglass Hut PR initiatives.
Assist in developing PR materials such as talking points, quotes, media alerts, trend pitches, presentations and recap reports.
Maintain influencer lists and conduct ongoing influencer research.
Support the planning, execution and recap of PR events, influencer programs, product seedings and media activities.
Coordinate product orders, samples, gifting, inventory and shipping logistics at offsite facility.
Help manage communications with stores related to events, influencer visits and press activity.
Ensure accuracy of press and social results tracking, utilizing global PR platforms. Knowledge of DMR and Creator IQ a plus.
Liaise with internal teams and external agency partners to ensure all PR assets and information are received and shared efficiently.
Provide administrative and operational support including scheduling meetings, preparing materials, taking notes and handling campaign requests.
Assist with micro influencer programs from talent sourcing through content approvals and final reporting.

Position Requirements:

Minimum 3 years" experience in fashion PR/events
Bachelor's degree in PR, Communications, Advertising or Marketing preferred
Possess excellent written, verbal and organizational communication skills
Ability to be flexible and adapt in a fast-paced, sometimes high-pressure environment
Possess outstanding project-management and strong follow-up skills
Proven ability to complete time-sensitive tasks under minimal direction
Travel TBD based on team needs and events

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