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Job Description

Position Overview

The Coordinator of Esports Marketing and Media will work alongside the Associate Director of Esports to ensure a comprehensive and sustainable Esports program that advances the 3 pillars of Competition, Curriculum & Community. The Coordinator of Esports Marketing and Media will focus on combining high-level competition against other elite universities; operations of the Esports Arena; support of the Butler gaming community; creating live events and digital content around the program; and connecting Butler students to jobs and opportunities in the video game and esports industries.

Responsibilities

Production (MEDIA)
- Manage "Production Team" to ensure nightly streams continue (student employees)
- Producer for major events and implement "Production Team" as staff.
- Coordinate media days for teams' year-to-year
- Create content centered around the student experience with Butler Esports and highlight successful event hosting within the space
- Manage VODs posted to YouTube of nightly streams and large-scale streamed events
- Elevate production capabilities using current technology & streamline nightly streams
Marketing (MARKETING)
- Implement & analyze marketing effectiveness using findings from Butler Esports Marketing
- Research ongoing data to develop on-campus engagement with the program
- Coordinate with Butler Marketing to ensure accurate representation of the program
- Manage esports.butler.edu by updating player information & team data each semester as well as link all social channels
- Drive online & in-person viewership
- Develop marketing campaigns to drive increased recruitment internally & externally
- Work with the "Social Team" to ensure regular engaging posts and analyze the success of said posts (student employees)
- Create promotional material and content
- Track data and act accordingly (use to promote increased sponsorships and partnerships)
  - Team Statistics
  - Social Media Impressions
  - Stream Analytics
- Promote positive service-scape design
Other Duties
- Lead Graphic Designer
- Promote alumni relations
- Promote student engagement
- Create cross-departmental partnerships
  - CCOM and other schools, clubs, and departments on campus working alongside esports and utilizing the Butler Esports Park to full capacity
- Aid in supporting corporate team building hosting
- Leveraging positive impressions across socials and streaming platforms to increase partnerships and sponsorships
- Support team efforts in acquiring and maintaining sponsorships
- Support high school recruitment
- Assists in overall esports operations, including esports team management, community engagement and Day-to-Day operations of the Esports Park; provides subject matter expertise on collegiate esports communities; provides subject matter expertise and design guidance on esports revenue opportunities like apparel, broadcast graphics, and other potential merchandise
- Working with the operating software of the Butler Esports Park
- Collaborates with the esports Student Officer Board on projects and operational support
- Provide Clowers Memorial Hall themed venue graphic design for artists, events, bar menus, and general purposes
- Other duties as assigned

Required Qualifications

Bachelor's Degree
2-4 years' experience in event and or esports management
Ability to manage and prioritize projects effectively
Understanding of technology and production equipment.
Demonstrated patterns of flexibility and willingness to take on new challenges
Communication skills across diverse constituencies

Preferred Qualifications

Understanding of division practice and policies
Understanding of Butler campus space logistics and usage

BU Benefits and Perks

Please check out Butler's Total Rewards website to learn more about our benefit offerings, which include:

Paid Time Off and Holidays:
- 20 days of paid time off (vacation and PTO days) per Fiscal year
- 6 Paid Holidays
  - In addition, a paid Winter Break between Christmas Eve and New Year's Day
- Paid Parental Leave (after 1 year of full-time employment)
Health:
- Comprehensive medical, dental, and vision plans including disability and life insurance programs
Retirement:
- 10% employer contribution after 1 year of full-time employment
Tuition Assistance:
- Tuition Exchange Program for Dependents
- Remission of tuition for classes taken at Butler for employees, spouses, and dependent children.
  - Eligibility after 9 months of full-time employment
  - Employees & spouses- undergraduate/graduate degrees
  - Dependents (under age 26)- undergraduate degree
  - Covers tuition only
Butler Facilities Access, Discounts and Perks:
- Access to Butler's on-site fitness facility and libraries for full-time staff and faculty
- LinkedIn Learning Courses
- Free premium subscription to the Calm App
- Free subscription to the WSJ, The Economist, and NYT
- Discount at the College Bookstore
- Discount on select Athletic and Arts/Events Center Performances

About Us

Butler University is a private, nationally recognized comprehensive university encompassing seven colleges: Arts, Business, Communication, Education, Liberal Arts & Sciences, Pharmacy & Health Sciences and Founder's College. Approximately 4,500 undergraduate and 1,000 graduate and doctoral students are enrolled at Butler, representing 46 states and 24 countries.

Join us at the crossroads of tradition & transformation. A career at Butler University means so much more than a job. Join the dedicated, innovative, and supportive community of faculty and staff that is moving Butler Beyond.

Butler University is an equal opportunity employer. We welcome applications from all individuals, regardless of age, sex, race, religion, color, disability, protected veteran status, sexual orientation, national origin, or any other legally protected category.

Job Info

Job Identification 1600
Job Category Administration
Posting Date 08/19/2025, 09:58 AM
Job Schedule Full time
Locations 704 W Hampton Dr, Indianapolis, IN, 46208, US

Butler University

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Coordinator - Esports Marketing and Media