Job Description

Creative Services Director

16WAPT, the ABC affiliate in Jackson, MS is looking for a Creative Services Director. You are someone who can create and develop targeted, research-driven marketing/promotional campaigns that connect our brand to viewers across multi-media platforms. As Creative Services Director, you are strategic and are creative using the latest marketing trends. You can manage numerous projects simultaneously, while elevating the look and feel of our station's brand. You will manager and inspire a team of accomplished creative personnel and help develop and produce targeted, research-driven promotional campaigns that connect us to viewers across all broadcast and digital platforms. You will report to the President and General Manager.

Responsibilities

Create, lead, and implement the brand marketing of the station
Manage production of compelling image, sweeps and special event campaigns for all platforms
Directly produce or manage the creative team on the production of compelling brand-targeted station/news image, targeted special reports, daily topicals, commercials, programming, and special event campaigns for all platforms
Schedule staff station promotional events
Provide inspiration and direction to grow the creative team skills
Special projects coordination and fulfillment
Produce and post targeted social media marketing
Identify dynamic multi-platform strategies to increase station brand awareness and ratings
Manage daily promotional on-air content and inventory for daily on-air logs
Attend outside community functions or meetings
Identify strategies for increasing station brand awareness and resonance
Liaison with network, syndicators, community leaders regarding station promotional activities
Develop and monitor annual department budget and expenses

Requirements

5 years in station marketing/promotion/brand management
Must be creative, a compelling writer, videographer/photographer, editor, and be able to use research to meet station goals
Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS
Lead, create, critique creative concepts and graphic treatment to be incorporated into the station brand
Can collaborate and communicate with news staff and station personnel
Will critique graphic treatment to be incorporated into the station brand
Valid driver's license (hire is contingent on good driving record)
Related military experience will be considered
In-person attendance is required

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

Jackson's 16 WAPT

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Creative Services Director