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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
We’re looking for a creative, driven, and detail-oriented
Marketing Specialist to join our team at Michigan.com and
The Detroit News. In this fast-paced media environment, you’ll play a key role in positioning and promoting our brands and products across all platforms. The ideal candidate is organized, adaptable, skilled in social media strategy, and energized by new challenges.
You’ll collaborate across departments, contribute to world-class events, and help expand our subscriber base and audience engagement, all while gaining firsthand experience in how a modern newsroom operates.
Key Responsibilities
- Lead and support marketing initiatives that drive brand awareness and audience growth, in collaboration with cross-functional teams.
- Develop and execute effective paid social media campaigns to attract new subscribers and engage existing audiences for The Detroit News.
- Support event planning and execution, including promotion, logistics coordination, sponsor integration, and collaboration with editorial staff.
- Attend and represent the brand at all sponsored and promotional events to ensure smooth execution, support partners, and manage on-site responsibilities.
- Build and maintain relationships with external media partners (TV, radio, etc.) to feature our events, talent, and products—this includes writing press releases and managing media outreach.
- Write, negotiate, and execute trade and sponsorship agreements; serve as a point of contact for sponsor relations and benefit fulfillment.
- Partner with editorial teams to identify opportunities that promote content, drive engagement, and support subscription growth.
- Work closely with the Marketing Manager to develop and implement marketing strategies across digital, social, and traditional channels.
- Manage project timelines and budgets, including tracking and reporting on P&L performance.
- Ensure all event-specific duties are executed on schedule and within budget.
- Assist with additional marketing tasks as assigned and collaborate with other Marketing Specialists to ensure successful execution of department-wide events and campaigns.
#LOCALiQ
Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.
