Digital Operations Manager
Location: La Crosse, WI
Employment Type: Full-Time
Estimated Salary: $65,000 to $75,000 annually (based on experience)
Position Overview
Mid-West Family La Crosse is seeking a detail-oriented, systems-driven Digital Operations Manager to lead the execution of digital marketing deliverables across the organization. This role ensures efficient, high-quality creative output and smooth execution of digital campaigns. You’ll manage a team of designers, content specialists, and strategists. You’ll also personally oversee a select list of client projects. Success in this role requires sharp attention to detail, strong communication, and a passion for building scalable team processes.
If you're a process-driven leader with digital marketing experience, we’d love to meet you.
What You’ll Do
Team Leadership
Supervise and support the daily work of designers, writers, and strategists
Foster professional growth through mentorship and feedback
Manage internal capacity, set production timelines, and track deliverables
Cross-Department Collaboration
Serve as the primary liaison between Digital Operations and Business Development to ensure seamless execution from sale to delivery
Collaborate with the Creative Director and designers to ensure campaign quality
Translate client goals into production plans and assignments
Support onboarding and kickoffs to ensure alignment from the start
Client Success & Reporting
Guide team members on performance analysis and reporting strategies
Deliver insights, updates, and recommendations based on campaign data to ensure client satisfaction and renewal readiness
Identify trends and areas for campaign optimization
What You Bring
Experience & Expertise
5+ years of digital marketing coordination or project management, agency experience is preferred
Experience managing cross-functional teams
Working knowledge of digital tools, including Google Analytics, Looker Studio, Google Ads, Meta Ads, Adobe Creative Suite, Canva, WordPress, and other social media platforms
Proficiency in project management tools such as Monday.com or similar systems
Strong organizational, time management, and verbal communication skills
Traits for Success
A systems thinker who thrives on building and refining workflows
A collaborative leader who can balance priorities and meet deadlines
Confident in navigating both strategic and tactical aspects of digital work
Able to communicate with cross-functional teams and adapt quickly when needed
Why Mid-West Family La Crosse?
Mid-West Family is a locally owned media and marketing company with deep community roots. Our team is a mix of creative minds and strategic thinkers; all committed to delivering real results for local businesses. We offer a supportive environment and opportunities to grow.
Work Environment
Primarily in-office with some flexibility to work remotely
Standard working hours: Monday through Friday, 8 AM to 5 PM
Company Culture
Our company culture is fun and fast-paced.
We value trust, integrity, and a passion for serving the community. The right candidate will thrive in this environment!
Benefits
Media company perks like the occasional free concert and/or event ticket
Comprehensive health, dental, and life insurance offerings
401(k) plan with company match
Generous vacation and sick time
Gym membership discount
Application Process
To apply, please submit your resume, cover letter, and relevant portfolio/project samples to innovationopenings@midwestfamilylacrosse.com.
Application Deadline: Wednesday, July 30th, 2025
Join Us
Be a part of a company that values its employees! Grow your career with Mid-West Family La Crosse and make a difference in the community.
Mid-West Family La Crosse is an Equal Opportunity Employer
