About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About GDM (Gray Media Group):
Gray Digital Media (GDM) is a full-scale digital agency built inside one of the nation’s largest media companies. We combine local market insight with enterprise-level technology to deliver integrated, performance-driven advertising solutions. Our teams lead strategy, execution, optimization, and reporting across the full digital ecosystem, partnering with stations and clients to drive measurable growth. We move fast, innovate constantly, and are committed to delivering a world-class experience at every stage.
Job Summary/Description:
The Manager of Paid Social leads GDM’s Paid Social team across all major platforms, including LinkedIn, TikTok, Meta, Instagram, and YouTube. This role is responsible for campaign excellence, team leadership, clear communication with station sales staff, and developing scalable processes that support a fast-growing portfolio. The manager must translate technical social media execution into sales-friendly, client-ready language and help expand GDM’s paid social product offerings.
Duties/Responsibilities include, but are not limited to:
- Lead and mentor the Paid Social team, managing workload, performance, and daily operations
- Oversee campaign strategy, execution, optimization, and quality across all paid social platforms
- Ensure all communication with station sales teams is clear, sales-minded, and client-appropriate
- Report to and Partner with the Director of Paid Media & Managed Platforms to grow and evolve GDM’s social offerings
- Build training, best practices, and scalable systems to support increasing campaign volume
- Work closely with cross-functional teams, including Programmatic, QA, Managed Platforms, Design, GDM Strategy, and Campaign Support
- Maintain platform expertise and bring forward new product and feature recommendations
- Assist with escalations, troubleshooting, pacing, delivery, and overall performance management
- Support forecasting, workflow planning, and resource allocation
Qualifications/Requirements:
- Five or more years managing paid social teams within an agency or high-volume digital environment
- Deep hands-on experience with TikTok, Meta, Instagram, LinkedIn, YouTube, and emerging platforms
- Proven ability to translate technical digital concepts into clear, sales-ready language
- Strong communication skills and experience supporting or working with sales organizations, preferably including broadcast
- Demonstrated success leading teams, hiring, coaching, and scaling operations
- Ability to manage high volume with strong organization, attention to detail, and urgency
- Understanding of analytics, attribution, and social optimization best practices
- Experience building new processes and contributing to product development is strongly preferred
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
GDM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
