Paid Search Specialist

Gannett | USA TODAY NETWORK • United States • 2w ago

The Optimization Strategist will work in a pod structure with Account Managers to support our largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. While Account Managers are responsible for client facing communication, the Optimization Strategist is the principle responsible for day-to-day campaign management, optimization, and reporting. The Opti will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention.

About your Responsibilities:  

Our ideal candidate must have a background in digital marketing with applied experience in PPC and ideally SEO. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape. The Optimization Strategist candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

An Executive Accounts Optimization Strategist will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:  

Serving as a clients’ Optimization Strategist
Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
Optimizing PPC campaigns in order to increase campaign success
Updating and/or creating pacing reports for campaigns
Creating campaigns within our platform
Providing weekly/monthly/ad hoc reporting
Providing miscellaneous research as needed
Creating ads and A/B tests for PPC
Reviewing keywords and providing feedback on potential keyword strategies
Providing reviews of SEO tasks
Completing SEO reporting
Join client meetings as needed and be comfortable presenting findings and analysis as needed
Build rapport with internal team members through routine and scheduled meetings
Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients
Execute budgets and strategies to meet specific client goals/needs
Monitor, evaluate, and leverage standard processes to manage and improve SEM/SEOcampaign performance across LOCALiQ’s publisher networks to determine improvement opportunities
Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients
Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts
Incorporate constantly evolving technologies and processes into the client solution delivery process

Key Qualifications:

3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
2+ years of campaign management experience
Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
Bachelor’s Degree in Marketing, Communications, Public relations or related fields
Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
Creative thinker with strong time management, and organizational skills with exceptional attention to detail

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The annualized base salary for this role will range between $50,000 and $75,000.  Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.