Job Position: Digital Media Strategist
Department: Digital
Reports to: Sr. Director, Digital Sales
FLSA: Exempt
Status: Full-time
Work Location: Atlanta, GA
OVERVIEW:
The Radio One story began simply with a dream and one radio station. Over Forty-five years, 17 markets, and 70+ stations later, we are an urban media empire, spanning multiple media platforms. We are in your ears with Reach Media/Radio One, on your televisions with TV One, and may even be the name behind your favorite website, with our digital platform Interactive One. Information is power, and our mission here at Radio One, Inc. is simple – to be the most trusted media source in the African American community. At Radio One, we pride ourselves on hiring people who are dedicated and continue to challenge the norm, while embracing a corporate culture built on creativity and passion. We are our employees’ biggest fans, and it is our daily mission to attract, develop, and retain the brightest stars in the business.
The Digital Media Strategist partners with the local sales team to drive digital revenue growth through strategic client engagement and consultative solution selling. This role conducts client needs assessments, develops customized multi-platform digital strategies, and presents data-driven recommendations that align with business objectives. Serving as a subject matter expert, the strategist educates clients and Account Executives on digital advertising products and industry trends while ensuring campaigns are properly executed and optimized for performance. Through collaboration with sales, operations, and performance teams, the Digital Media Strategist identifies growth opportunities, monitors results, and maximizes campaign effectiveness.
ESSENTIAL RESPONSIBILITIES:
- Attend client needs assessment meetings with sales team to uncover client’s goals.
- Build strategic recommendations and proposals that align with clients’ goals.
- Present digital recommendations and strategies with our local market sales team to clients.
- Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities.
- Complete appropriate insertion order details for all digital campaigns that are sold.
- Partner with R One Digital campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments.
- Consult and educate Account Executives and clients on the ever-changing digital media environment and on R One Digitals’ suite of digital marketing products.
- Collaborate regularly with R One Digital team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts.
KNOWLEDGE/SKILLS/ABILITIES:
- Previous outside sales experience preferred, but candidates with a strong competitive drive are encouraged to apply.
- Results oriented individual who strategically pursues business with energy and drive.
- The ability to execute sales tactics, implement marketing strategies and deliver effective sales presentations with passion, and consistently asks for the business.
- Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends.
- Tech-savvy with solid computer skills is a must.
- Must be available for occasional overnight travel as required.
- Valid US driver’s license and reliable transportation.
EDUCATION and/or EXPERIENCE:
Bachelor’s Degree in Marketing, Communications, Advertising, or related field preferred. 3–5+ years of digital media strategy or client-facing digital sales experience
This job description is not intended to be an exhaustive list of duties or responsibilities. Employees may be required to perform additional job-related tasks as assigned, and the Company reserves the right to modify this job description at any time, with or without notice. This position is at-will, unless otherwise governed by a fully executed written agreement.
Urban One is an Equal Opportunity Employer and does not discriminate on the basis of disability, race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, veteran status, or any other protected characteristic under applicable law. Urban One is committed to providing reasonable accommodations for qualified individuals with disabilities. If you require an accommodation during the application process or to perform the essential functions of this role, please contact HR_Recruiting@urban1.com
