WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.
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Position Summary
The NBA Latin America team is seeking a Fan Engagement and Operations Project Employee who will play a key role in deepening the NBA’s relationship with fans across Latin America. This position is responsible for leading fan engagement initiatives that connect the league’s digital, live, and branded experiences - driving innovation, participation, and monetization opportunities throughout the fan journey. Developing a loyalty or membership-style program will be one of the key responsibilities of this position.
This role will operate at the intersection of digital products, live events, and brand partnerships, ensuring that every fan touchpoint - from NBA House to the NBA digital channels - delivers meaningful engagement and business impact. The ideal candidate will combine operational rigor with creative execution.
This position will be based in São Paulo, Brazil.
Major Responsibilities
Fan Engagement & Experience
- Develop and execute multi-channel fan engagement initiatives that connect live events (e.g., NBA House Brazil, NBA Mexico City Game) with digital owned ecosystems.
- Design and manage on-site activations at tentpole events, ensuring consistent NBA brand experience and measurable fan interaction.
- Oversee the implementation of ancillary events, fan zones, and digital extensions around major NBA experiences.
Loyalty Program & Monetization
- Develop loyalty or membership-style program that enhances fan retention and drive revenue opportunities, ideally in coordination with global CRM and digital platforms.
- Identify opportunities to integrate all NBA touch-points into the fan journey, creating a compelling engagement cycle that moves fans from awareness to conversion.
- Partner with regional and domestic cross-functional teams to build scalable digital and data-driven engagement initiatives.
Operational Excellence & Partnerships
- Manage day-to-day operations related to fan engagement initiatives, including timelines, budgets, and vendor coordination.
- Collaborate with internal teams and external agencies to deliver high-quality activations and partner integrations.
- Propose and execute presence in large-scale third-party events and festivals, reinforcing NBA relevance in cultural and lifestyle spaces.
Required Skills/Knowledge
- Strong understanding of the sports and entertainment landscape in Latin America, including digital consumption habits and fan culture.
- Proven ability to connect digital ecosystems with physical experiences to enhance engagement and retention.
- Solid project management skills with experience leading cross-functional teams and agency partners.
- Strong analytical mindset with the ability to interpret performance metrics, fan data, and campaign KPIs.
- Excellent communication and stakeholder management skills, in both English and Portuguese (Spanish is a strong plus).
- Deep familiarity with loyalty, membership, or CRM-driven programs is highly valued, especially within sports, entertainment, or consumer brands.
Experience Needed
- 5+ years of experience in Marketing, Fan Engagement, or Digital Operations within sports, entertainment, or consumer brands.
- Demonstrated experience activating large-scale live events, branded experiences, or digital fan programs.
- Track record in implementing or supporting data-driven fan initiatives across multiple markets.
- Hands-on experience in project operations, vendor management, and event execution.
- Previous exposure to global or regional marketing structures and matrix organizations is preferred.
Salary Range
$180,000 – 2000,000 BRL
Job Posting Title
Project
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.
The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.
The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.
About The NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
